Personalized progressive web application for eCommerce

Mobify是为零售商和品牌提供渐进式电子商务应用程序的头号供应商，这些零售商和品牌希望缩小桌面和移动设备转化率之间的差距。领先的全球品牌依赖Mobify来增长其客户终身价值。Mobify每月收集数十亿个数据点，但目前它为所有购物者提供相同的移动体验。利用过去的购物者行为可以为购物者创造个性化的体验，从而带来更高的客户终身价值。情景信息以及移动设备使用记录为分析不同情景下移动用户的个人偏好打开了大门，从而使个性化用户体验的开发成为可能。这项研究的目的是测试通过个性化的网络应用程序为不同的购物者提供不同的体验是否会增加客户的终身价值。

Mobify is the No.1 provider of Progressive Web Apps for eCommerce for retailers and brands that want toclose the gap between desktop and mobile conversion rates. Leading global brands rely on Mobify to growtheir customer lifetime value. Mobify collects billions of data points each month but currently it provides anidentical mobile experience for all shoppers. Using past shopper behavior can create personalized experiencefor the shoppers leading to higher customer lifetime value. Contextual information along with mobile deviceusage records opens the door for analyzing the personal preferences of mobile users under different contextsand therefore enabling the development of personalized user experiences. The goal of this research is to test ifproviding different experiences to different shoppers through personalized web app will increase the customerlifetime value.