课题基金 / 基金详情

Efficient Strategies and Analytics Solutions for Social Media Targeting via Text Mining

Efficient Strategies and Analytics Solutions for Social Media Targeting via Text Mining
通过文本挖掘实现社交媒体定位的高效策略和分析解决方案
批准号:
522170-2018
负责人:
Ayanso, Anteneh
金额:
$1.82万
依托单位:
依托单位国家:
加拿大
项目类别:
Engage Grants Program
财政年份:
2018
资助国家:
加拿大
项目状态:
已结题
起止时间:
2018-01-01 至 2019-12-31

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中文摘要
翻译
Rel8ed.to通过深入的业务数据分析提供对公司的隐藏洞察。我们将北美最大的**公共业务数据存储库与专有算法相结合,在行业、地区和单个**公司级别为客户提供帮助。在线广告系统已经出现,它允许通过组合直接**信息、人口统计、地理和心理特征分析技术来定位用户和细分市场。将这些方法应用于我们独特的数据**存储库,预计与手动广告方法相比,接触率将提高10%-40%。为了创建具有无与伦比的客户定位能力的社交媒体**广告系统,rel8te.to开创了一套基本算法和**方法,为商业营销人员提供潜在客户生成服务。这些在线广告渠道从**我们的数据资产中提取更大的价值,同时为这些服务提供重要的价值主张。但是,还需要进一步改进,以**增强产品的功能。与布罗克大学合作,我们将开发自动化机器学习**技术,以推动对潜在客户生成数据的持续监控和改进。此外,我们还将在多个应用程序环境下对**我们的广告系统进行严格评估,并为持续的产品改进开发分析框架。
英文摘要
rel8ed.to delivers hidden insights about corporations through deep business data analytics. We combine North Americas largest**repository of public business data with proprietary algorithms to assist customers at the industry, regional, and individual**corporation level. Online advertising systems have emerged that allow targeting of users and segments via a combination of direct**information, demographic, geographic, and psychographic profiling techniques. Applying these methods to our unique data**repository is projected to enhance the contact rate by 10-40% over manual methods of advertising. To create a social media**advertising system with unparalleled customer targeting capabilities, rel8ted.to has pioneered a set of base algorithms and**methods to provide lead generation services for business marketers. These online advertising channels extract greater value from**our data assets, while providing a significant value proposition for these services. However, further improvements are needed to**enhance the capabilities of the product. In collaboration with Brock University, we will develop automated machine learning**techniques to drive constant monitoring and improvement of lead generation data. As well, we will conduct rigorous evaluation of**our advertising system on multiple application settings and develop analytical frameworks for continual product refinement.
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会议论文
Efficient support for multi-attribute top-k relational queries: a cost-based approach
  • 批准号:
    328087-2006
  • 项目类别:
    Discovery Grants Program - Individual
  • 资助金额:
    $0.95万
  • 财政年份:
    2008
  • 负责人:
    Ayanso, Anteneh
  • 依托单位:
Efficient support for multi-attribute top-k relational queries: a cost-based approach
  • 批准号:
    328087-2006
  • 项目类别:
    Discovery Grants Program - Individual
  • 资助金额:
    $0.95万
  • 财政年份:
    2007
  • 负责人:
    Ayanso, Anteneh
  • 依托单位:
Efficient support for multi-attribute top-k relational queries: a cost-based approach
  • 批准号:
    328087-2006
  • 项目类别:
    Discovery Grants Program - Individual
  • 资助金额:
    $0.95万
  • 财政年份:
    2006
  • 负责人:
    Ayanso, Anteneh
  • 依托单位:
国内基金
海外基金
Scalable Learning and Optimization: High-dimensional Models and Online Decision-Making Strategies for Big Data Analysis