Personalized Communication and Conversational Design for Online Health Social Networks

Curatio是一家总部位于温哥华的公司，专注于设计移动应用程序，以支持面临慢性健康问题的人们。该公司的目标是将患者及其家人与有类似情况的人联系起来，提供有关健康问题的健康教育，并允许用户跟踪他们的日常生活和节奏。我们感兴趣并专注于让这个平台更智能、更个性化、更适合个人用户。虽然所有现有的相关解决方案都提供了一种适用于所有**的方法，但我们有兴趣与Curatio合作，专注于建立第一个社会健康处方**平台。这样的技术平台应该像医疗处方一样，完全智能化和个性化。为了实现这一目标，我们与Curatio一起开发并部署了两个智能推荐组件到其平台上，向其个人用户推荐同行和内容。Curatio的最终目标是为世界各地的所有患者提供服务。实现这一目标的一大挑战是存在许多健康状况，手动为每一种状况建立和发展社区和服务是不可行的。有两种方法可以实现这个目标：1-开发一个可以承载所有条件的通用**平台。2 .设计和开发一个个性化的平台，提供可扩展的、可持续的和自动化的服务和策略。对于Curatio**，我们的目标是实现第二个目标。在我们的第三步（前两个是用户和内容推荐组件）中，我们希望为用户创建一个个性化智能虚拟伴侣（Agent）的实现。代理将收集有关用户的信息，并从用户**中构建用户模型，并通过平台上可用的定义动作与用户进行交互。我们的假设是，平台上用户体验的个性化将对平台上现有用户的粘性产生积极影响

Curatio is a Vancouver-based company focused on the design of mobile applications to support people facing**chronic health situations. The company's goal is to connect patients and their family with networks of people**suffering from similar situations, provide health education around the health problem, and allow users to track**their daily routines and rhythms. We are interested and focused on making that platform more intelligent and**personalized and tailored to its individual users. While all existing related solutions offer a on-size-fit-all**approach, we are interested in working with Curatio to focus on building the first social health prescription**platform. Like a medical prescription, such a technical platform should be fully intelligent and individualized.**Toward this objective, with Curatio we have developed and deployed two intelligent recommendation**components to its platform which recommends peers and content to its individual users. Curatio's ultimate**goals is to be available to all patients all around the world. One big challenge toward this goal is there are many**health conditions, it is not feasible to build and develop community and services for every single of these**conditions manually. There are two ways we can move toward this goal: 1- Develop a general-purpose**platform which can host all conditions. Examples of these are forums, Facebook pages 2- Design and develop a**personalized platform which provide scalable, sustainable and automated services and strategies. With Curatio**we aim to do the second one. In our third step (the first two being the user and content recommendation**components), we would like to create an implementation of a personalized intelligent virtual companion**(Agent) for the user. The Agent will collect information about the user and build a user model from the user**and will interact with the user through available defined action on the platform. Our hypothesis is that**personalization of the user experience in the platform will have positive impact on the engagement of the**existing users on the platform