Carrots and sticks: assessing intervention effectiveness for sustainable mobility systems to reduce GHG emissions

交通运输是加拿大第二大温室气体排放源。促进人们转向可持续的交通方式（如电车、公共汽车和自行车）是减少温室气体排放的重要解决方案。各级政府提供了一些有吸引力的措施，支持替代交通方式（如“胡萝卜”）和其他旨在阻止不可持续的交通方式（如“大棒”），以应对交通方式转变的挑战。本研究计划的目标是开发创新的模型、新的调查和实验方法以及适用的工具，以模拟和评估模式转换策略对流动性的影响及其对温室气体目标的贡献，根据其类型（胡萝卜、大棒或组合）。有三个主要目标：1-了解旅行者在不同的胡萝卜、大棒或综合措施下的决策。调查不同人群的出行偏好，帮助他们转向可持续的出行系统。2 .开发游戏化移动应用，在真实环境中进行实验。提出了各种胡萝卜加大棒的方案来改善可持续的交通。3 .根据Obj.1的输出，建立模拟平台并开发估算不同规模城市温室气体排放量的技术。该项目将增加可获得的科学信息，以支持政府决策，以实现温室气体净零排放目标，这一目标是该研究联盟在过去10年里成功开展的研究工作的延伸。与申请人相关，我们组建了一个由机械工程、土木工程、信息系统工程和社会科学领域的多学科研究人员组成的团队。我们中有一半是早期的研究人员，一半是成熟的研究人员。我们的合作伙伴来自政府、私营部门组织和非营利组织。工业领袖和学者们都发现了需要解决的问题。团队训练的HQP将是一个重要的成果。

Transportation is the second-largest source of Greenhouse gas (GHG) emissions in Canada. Promoting people to change to sustainable mobility options (e.g., tramway, bus, and bike) is an important solution to reduce GHG emissions. Governments at various levels provide a number of attractive measures in favor of alternative transport (e.g., "carrots"), and others that aim to discourage unsustainable modes (e.g., "sticks"), to address this challenge of modal shift. The objective of this research program is to develop innovative models, new survey and experiment methods, and applicable tools to simulate and evaluate the effects of modal shift strategies on mobility and their contribution to GHG goals according to their type (Carrots, Sticks, or Combined). There are three main objectives:1- Understand travelers' decision-making under different carrots, sticks, or combined measures. Investigate the travel preference of different groups of people to help them shift to a sustainable mobility system. 2-Develop a gamification mobile application to carry out experiments in a real environment. Various carrots and sticks scenarios are proposed to improve sustainable mobilities. 3-Generate a simulation platform and develop techniques to estimate the GHG emissions in cities with different sizes based on the outputs of Obj.1.This program will increase the scientific information available to support government decision-making to achieve net-zero GHG emissions targets, which extends from successful research efforts conducted by the research consortium over the last 10 years. Related to the applicants, we assembled a multidisciplinary team of researchers from mechanical engineering, civil engineering, information systems engineering, and social science fields. Half of us are early career researchers and half are established researchers. Our partners come from the government, private-sector organizations and not-for-profit organizations. Both industrial leaders and academics have identified the problems addressed. Team-trained HQP will be an important outcome.