Following Through on Good Intentions: The Power of Planning Prompts
Following Through on Good Intentions: The Power of Planning Prompts
复制标题
践行良好意愿:规划提示的力量
DOI:
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复制
发表时间:
2012
期刊:
影响因子:
--
通讯作者:
B. Madrian
中科院分区:
文献类型:
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作者:
Katherine L. Milkman;J. Beshears;James J. Choi;David Laibson;B. Madrian
We study whether prompts to form and recall a plan can increase individuals' responsiveness to reminders to make and attend beneficial appointments. At four companies, all employees due for a colonoscopy were randomly assigned to receive either a control mailing or a treatment mailing. The mailings were identical except that the control mailing included a blank sticky note while the treatment mailing included a sticky note that prompted the recipient to write down the appointment date for a colonoscopy and the name of the doctor who would conduct the procedure. During the seven-month follow-up period, 7.2% of treatment employees received a colonoscopy compared to 6.2% of control employees, a statistically significant difference that is roughly equal to the variation in compliance associated with a 10 percent increase in the fraction of the procedure's cost covered by insurance. The treatment effect was largest for demographic groups judged to be at the highest risk of failing to receive a colonoscopy due to forgetfulness.
DOI:
10.1056/nejmoa1100370
发表时间:
2012-02-23
期刊:
The New England journal of medicine
影响因子:
--
作者:
Zauber AG;Winawer SJ;O'Brien MJ;Lansdorp-Vogelaar I;van Ballegooijen M;Hankey BF;Shi W;Bond JH;Schapiro M;Panish JF;Stewart ET;Waye JD
通讯作者:
Waye JD
影响因子:
56.9
作者:
Wagner, AD;Schacter, DL;Buckner, RL
通讯作者:
Buckner, RL