Nudging the acceptance of insects-fed farmed fish among mature consumers

Nudging the acceptance of insects-fed farmed fish among mature consumers
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推动成熟消费者接受昆虫饲养的养殖鱼类

DOI:
10.1080/13657305.2023.2265875
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发表时间:
2023
影响因子:
3.9
通讯作者:
Baldi L
Baldi L
中科院分区:
经济学2区
文献类型:
--
作者:
Baldi L

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对水产养殖产品需求的增加引起了人们对其对环境影响的担忧。鱼基饲料导致水产养殖的不可持续性,因为它对目前的野生鱼类种群造成压力。昆虫饲料被广泛认为是鱼类饲料的可行替代品,因为它对鱼类营养有积极影响,并且能够使系统更加循环。然而,消费者的接受程度可能是有限的,特别是成熟的消费者,他们通常更不愿意接受新的食品。使用结构方程模型,本文探讨了信息和启动如何影响55岁及以上的意大利消费者对昆虫养殖鱼的接受程度。我们表明,告知或启动消费者的环境和自然的图像可以改变消费者的信念替代饲料,反过来有利于他们的态度昆虫养殖的鱼和他们的消费意图。我们的研究结果表明,行为干预可以促进对新食物的接受,从而支持更可持续的水产养殖系统的发展。
The increased demand for aquaculture products is raising concerns over the impact it has on the environment. Fish-based feed contributes to the unsustainability of aquaculture, as it puts pressure on the current stock of wild fish. Insect-based feed is widely considered a viable replacement for fish-based feed, due to its positive impact on fish nutrition, and its ability to make the system more circular. However, consumer acceptance might be limited, particularly mature consumers, who are typically more reluctant to accept novel foods. Using a Structural Equation Model, this article investigates how information and priming influence the acceptability of insect-farmed fish among Italian consumers aged 55 and over. We show that informing or priming consumers with images of the environment and nature can change consumers’ beliefs about alternative feeds, favoring in turn their attitude toward insect-farmed fish and their consumption intentions. Our findings indicate that behavioral interventions can facilitate the acceptance of novel foods, therefore supporting the development of a more sustainable aquaculture system.
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发表时间: 2020-09-01
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