Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media.
Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media.
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DOI：
10.1016/j.tele.2022.101918
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发表时间：
2023-01
影响因子：
8.5
通讯作者：
Roscizewski, Alexa
中科院分区：
文献类型：
--
作者：
Argyris, Young Anna;Nelson, Victoria R.;Wiseley, Kaleigh;Shen, Ruoyu;Roscizewski, Alexa
COVID-19大流行证明了大规模运动对促进疫苗接种依从性的重要性。社交媒体为接触更广泛的受众提供了独特的机会，并降低了开展旨在实现群体免疫的国家或全球运动的成本。尽管如此，很少有研究回顾了之前的社交媒体活动对疫苗接种依从性的有效性，并且之前的几项研究表明，社交媒体活动不会提高接种率。因此，我们的目标是进行系统的审查，以检查社交媒体活动的有效性，并确定先前研究结果不一的原因。我们的方法开始于对七个数据库的搜索，结果发现了通过数字媒体进行的92项干预措施。在这92项研究中，只有15项采用了社交媒体宣传免疫。我们分析了这15项研究，沿着了我们根据健康干预和社交媒体活动的评论制定的编码方案。多个编码器，谁是社会媒体活动和医疗保健知识，分析了15个案例，并获得了一个可接受的水平的编码器间的可靠性（> .80）。我们的系统评价结果显示，只有少数社交媒体活动成功地提高了疫苗接种依从性。此外，很少有活动利用社交媒体的已知关键成功因素来诱导疫苗接种依从性。基于这些发现，我们讨论了一组研究问题，信息学学者在确定利用社交媒体解决公共卫生中最具弹性的挑战之一时，应该考虑的机会。最后，我们通过讨论如何从我们的系统评价中得出的见解有助于推进理论，如社会影响力和健康信念模型，进入基于社交媒体的健康干预领域。
The COVID-19 pandemic has demonstrated the importance of large-scale campaigns to facilitate vaccination adherence. Social media presents unique opportunities to reach broader audiences and reduces the costs of conducting national or global campaigns aimed at achieving herd immunity. Nonetheless, few studies have reviewed the effectiveness of prior social media campaigns for vaccination adherence, and several prior studies have shown that social media campaigns do not increase uptake rates. Hence, our objective is to conduct a systematic review to examine the effectiveness of social media campaigns and to identify the reasons for the mixed results of prior studies. Our methodology began with a search of seven databases, which resulted in the identification of 92 interventions conducted over digital media. Out of these 92 studies, only 15 adopted social media campaigns for immunization. We analyzed these 15 studies, along with a coding scheme we developed based on reviews of both health interventions and social media campaigns. Multiple coders, who were knowledgeable about social media campaigns and healthcare, analyzed the 15 cases and obtained an acceptable level of inter-coder reliability (> .80). The results from our systematic review show that only a few social media campaigns have succeeded in enhancing vaccination adherence. In addition, few campaigns have utilized known critical success factors of social media to induce vaccination adherence. Based on these findings, we discuss a set of research questions that informatics scholars should consider when identifying opportunities for using social media to resolve one of the most resilient challenges in public health. Finally, we conclude by discussing how the insights drawn from our systematic reviews contribute to advancing theories, such as social influence and the health belief model, into the realm of social media–based health interventions.
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