A Multimodal Investigation of the Institutionalization of Aesthetic Design as a Dimension of Competition in the PC Industry
A Multimodal Investigation of the Institutionalization of Aesthetic Design as a Dimension of Competition in the PC Industry
复制标题
作为 PC 行业竞争维度的美学设计制度化的多模态研究
DOI：
10.1108/s0733-558x2017000054a007
复制
发表时间：
2017
期刊：
影响因子：
--
通讯作者：
M. Eisenman
中科院分区：
文献类型：
--
作者：
M. Eisenman
摘要
这项研究采用多模式方法来定位审美创新，即在有利于产品象征意义的环境中，将审美设计属性(如颜色和形状)的战略性使用作为竞争的制度化方面，而不是作为特定于企业的差异化战略。在实证方面，这项研究提供了个人电脑(PC)行业的详细案例研究，以检验审美创新作为工业企业竞争的一个维度的制度化。这项研究考察了1992-2003年间PC的颜色和形状，并将这些属性的变化置于该行业特有的竞争条件下，特别关注了1998年Apple iMac的推出。此外，它还通过对个人电脑评论的内容分析和对行业高管的采访，考察了审美创新的话语表现。调查结果显示，在个人电脑需求下降和整体成熟市场以及iMac推出的时期，大多数公司从事审美创新，并使用更多的审美词汇来描述他们的个人电脑。
Abstract
The study applies a multimodal approach to position aesthetic innovation, i.e., the strategic use of aesthetic design attributes, such as color and shape, as an institutionalized aspect of competition, rather than as a firm-specific differentiation strategy, in settings that favor the symbolic meanings of products. Empirically, the study offers a detailed case study of the personal computer (PC) industry to examine the institutionalization of aesthetic innovation as a dimension of competition across industrial firms. The study examines the color and shape of PCs over the 1992–2003 period and situates changes to these attributes in the competitive conditions that characterized the industry, paying particular attention to the introduction of the Apple iMac in 1998. Furthermore, it examines the discursive manifestations of aesthetic innovation by content analysis of reviews of PCs and interviews with industry executives. Findings demonstrate that, in a period coinciding with a decline in demand for PCs and an overall mature market as well as with the introduction of the iMac, the majority of firms engaged in aesthetic innovation and used a greater number of aesthetic words in describing their PCs.
影响因子：
7.2
作者：
Grant Mccracken
通讯作者：
Grant Mccracken