‘I just don’t think she has a presidential look:’ the influence of sexism on candidate image
‘I just don’t think she has a presidential look:’ the influence of sexism on candidate image
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“我只是不认为她有总统的样子：”性别歧视对候选人形象的影响
DOI：
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发表时间：
2020
期刊：
影响因子：
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通讯作者：
C. Coker
中科院分区：
文献类型：
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作者：
F. J. Jennings;C. Coker
摘要 Facebook 和其他社交媒体经常被政治竞选活动用来与选民沟通并提供有关候选人的重要信息。然而，在这样做的过程中，政治竞选活动及其受众很容易受到不利的评论，包括性别歧视和厌女症。当前的实验在假设的调节调解过程中调查了 Facebook 上的性别歧视评论对候选人支持的影响。通过操纵提供有关女性候选人的候选人信息的 Facebook 帖子下的讨论，我们将性别歧视评论与基于问题和支持女性的评论的影响区分开来。我们发现的证据表明，亲女性和性别歧视的评论都会通过形象评分和同质性影响对假设的女性候选人的评估。社交媒体讨论会影响候选人的形象评价和同质感，从而导致对女性候选人的支持增加。
ABSTRACT Facebook and other social media are often utilized by political campaigns to communicate with the electorate and provide vital information about a candidate. However, in doing so, political campaigns and their audiences are open to unfavorable comments, including sexism and misogyny. The current experiment investigates the influence of sexist Facebook comments on candidate support in a hypothesized moderated mediation process. Through manipulating the discussion beneath a Facebook post providing candidate information about a female candidate, we distinguish the influence of sexist comments from issue-based and pro-female commentary. We find evidence suggesting both pro-female and sexist commentary impact evaluation of a hypothetical female candidate through image scores and homophily. The social media discussion affects both image evaluations of the candidate and feelings of homophily, which lead to an increase in support for the female candidate.
影响因子：
7
作者：
Little TD;Rhemtulla M;Gibson K;Schoemann AM
通讯作者：
Schoemann AM