Existence of Mixed Emotions During Consumption of a Sporting Event: A Real-Time Measure Approach
Existence of Mixed Emotions During Consumption of a Sporting Event: A Real-Time Measure Approach
复制标题
体育赛事消费过程中存在的复杂情绪：实时测量方法
DOI：
10.1123/jsm.2016-0215
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发表时间：
2017
影响因子：
3.6
通讯作者：
Hyun
中科院分区：
文献类型：
--
作者：
J. W. Kim;M. Magnusen;Hyun
本研究旨在探讨运动消费行为情境下的混合情绪是否存在。采用4（游戏结果）× 2（响应格式）混合模型协方差分析进行了两项实验研究。作者在研究1中通过要求受试者完成一项在线持续测量幸福/悲伤的方法来测试两种相反情绪的同时发生。受试者在观看冲突的游戏结果时，如令人失望的胜利和减轻损失，比在直接的游戏结果中报告了更多的复杂情绪。在研究2中，运动消费者情绪的实时测量似乎有更大的有效性比回忆为基础的措施的运动消费者情绪。与采用回顾性测量的受试者相比，采用实时测量的受试者不太可能将直接损失报告为正面，将直接胜利报告为负面。这项研究提供了混合情绪的证据;具体来说，快乐和悲伤可以在体育消费中同时发生。
Investigating the existence of mixed emotions within a sport consumer behavior context is the purpose of this study. Two experimental studies with a 4 (game outcome) × 2 (response format) mixed model analysis of covariance were implemented. The authors tested concurrence of two opposite emotions in Study 1 by asking subjects to complete an online continuous measure of happiness/sadness. Subjects reported more mixed emotions while watching a conflicting game outcome, such as a disappointing win and relieving loss, than during a straight game outcome. In Study 2, real-time-based measures of sport consumer emotions appear to have greater validity than recall-based measures of sport consumer emotions. Subjects with real-time-based measures were less likely to report a straight loss as positive and a straight win as negative than those with the retrospective measure. This study provides evidence of mixed emotions; specifically, happiness and sadness can co-occur during sports consumption.
影响因子：
7.6
作者：
Jeff T. Larsen;A. P. McGraw;J. Cacioppo
通讯作者：
Jeff T. Larsen;A. P. McGraw;J. Cacioppo