Coopetition between B2C E-commerce Companies: Price Competition and Logistics Service Cooperation

Coopetition between B2C E-commerce Companies: Price Competition and Logistics Service Cooperation
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B2C电商竞争:价格竞争与物流服务合作

DOI:
10.1007/s11518-020-5474-0
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发表时间:
2020-12
影响因子:
1.2
通讯作者:
Luo Feng
Luo Feng
中科院分区:
管理学4区
文献类型:
--
作者:
Huang Weixiang;Zhou Wenhui;Luo Feng

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本文研究了两个竞争企业之间物流合作的影响,其中一个企业拥有自营物流系统,而另一个企业没有。后者在物流合作前将物流服务外包给第三方物流公司,或在物流合作后将物流服务外包给其竞争对手,客户的服务质量与服务提供商的服务质量成正比且不大于服务提供商的服务质量。我们发现,当服务提供商是一个价格接受者,物流合作是有利于双方企业只有当物流合作后的服务质量是适度的。有趣的是,在某些情况下,客户的利润增加,即使其服务质量下降后,物流合作,因为物流合作缓解了价格竞争。我们还发现,物流合作可以实现增加企业利润、消费者剩余和社会福利的多赢局面。最后,当服务价格可以由服务提供商选择,我们提出了一个谈判过程中,可以达成协议的物流合作;当企业可以投资于服务质量,物流合作可能会降低均衡投资水平。
This paper studies the impact of logistics cooperation in two competing companies, one of which is equipped with a self-run logistics system while the other is not. The latter outsources logistics services to a third-party logistics company before logistics cooperation, or to its competitor after logistics cooperation with the client’s service quality being in proportion to and no greater than the service provider’s service quality. We find that when the service provider is a price taker, logistics cooperation is beneficial to both firms only when the service quality after logistics cooperation is moderate. Interestingly, under some circumstances, the client’s profit increases even when its service quality decreases after logistics cooperation because logistics cooperation eases the price competition. We also find that all-win situations in which logistics cooperation increases the firms’ profit, consumer surplus and social welfare can be achieved. Finally, when the service price can be chosen by the service provider, we propose a negotiation process in which agreement on logistics cooperation can be reached; when the firm can invest in service quality, logistics cooperation may lower the equilibrium investment level.
DOI: 10.1007/978-1-4613-8905-7_4
发表时间: 1929-03
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