The Drivers of Success in Business Model Transformation
The Drivers of Success in Business Model Transformation
复制标题
商业模式转型成功的驱动因素
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
Adriana Rejc Buhovac
中科院分区：
文献类型：
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作者：
Nenad Savic;I. Ograjensek;Adriana Rejc Buhovac
现有的商业模式实证文献对商业模式成功转型的关键驱动因素尚无定论。本文采用单一纵向案例研究设计，结合扎根理论方法，以一家中型、高科技、全球化的公司为研究对象，探讨了这一问题。基于现场访问、访谈和二手文献数据分析，该研究确定了成功的商业模式转型的六个通用驱动因素：转型领导、发现驱动决策、行业改进——客户特定导向、内容导向沟通、主动协作和分阶段分离策略。新的驱动补充了我们现有的关于成功的转换是如何发生的知识，并增加了现有的驱动，而对它们的含义的广泛讨论可能有助于管理人员更有效地执行业务转换。DOI: 10.15458/85451.14
Existing empirical literature on business models is still inconclusive about the key drivers of successful business model transformation. The paper explores this issue by using a single longitudinal case study design in combination with grounded theory approach on a medium-sized, high-tech and globally oriented company. Based on on-site visits, interviews and secondary documentation data analysis, the study identifies six generic drivers of successful business model transformation: transformational leadership, discovery driven decision-making, industry improvement – customer specific orientation, content-oriented communication, self-initiative collaborators, and phased separation strategy. The new drivers supplement our existing knowledge on how successful transformation takes place and add to existing drivers, while extensive discussion of their implications may help the managers to execute business transformations more effectively. DOI: 10.15458/85451.14
影响因子：
10.5
作者：
George, Gerard;Bock, Adam J.
通讯作者：
Bock, Adam J.