How Do Low-Literacy Populations Perceive "Dirty Bombs"? Implications for Preparedness Messages.

How Do Low-Literacy Populations Perceive "Dirty Bombs"? Implications for Preparedness Messages.
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文化程度低的人群如何看待“脏弹”?

DOI:
10.1089/hs.2016.0037
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发表时间:
2016
期刊:
影响因子:
3.3
通讯作者:
Parvanta,Claudia
Parvanta,Claudia
中科院分区:
医学4区
文献类型:
--
作者:
Bass,SarahBauerle;Gordon,ThomasF;Maurer,Laurie;Greener,Judith;Mora,Gabriella;Ruggieri,Dominique;Wolak,Caitlin;Parvanta,Claudia

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潜在的恐怖事件,如“脏弹”可能会对公共卫生产生重大影响,但人们对低识字率人群如何看待脏弹、他们对公共卫生或政府官员提供可信信息的信任以及他们遵守建议行动的意愿知之甚少。我们调查了50名来自大城市中心的低识字率成年人;他们大多是少数民族群体的成员。我们使用独特的社会营销方法感知映射和矢量消息建模来创建三维模型,反映受访者对脏弹是什么的了解,他们的预期行为应该发生,以及他们对遵守“避难所”建议的关注。为了进一步了解这一风险群体的个体差异,使用k均值聚类分析来确定3个不同的部分,不同的地方当局及其应急响应的信任,遵守紧急指令的意愿,以及信息来源的信任。针对每个部分的消息策略,重点放在概念上的重要移动群体走向“避难所到位”的行为,揭示了如何最好地沟通与风险沟通的关键差异。我们讨论了这些方法如何帮助阐明具体的差异,每个部分的理解和可能的反应,在事件中的“脏弹”,以及如何使用这些技术可以用来创建更有效的消息策略,针对这些群体。
Potential terror events such as “dirty bombs” could have significant public health effects, but little is known about how low-literacy populations perceive dirty bombs, their trust in public health or government officials to provide credible information, and their willingness to comply with recommended actions. We surveyed 50 low-literacy adults from a large urban center; they were mostly members of ethnic minority groups. We used unique social marketing methods—perceptual mapping and vector message modeling—to create 3-dimensional models that reflected respondents' knowledge of what a dirty bomb is, their intended behaviors should one occur, and their concerns about complying with “shelter in place” recommendations. To further understand individual variations in this at-risk group, a k-means cluster analysis was used to identify 3 distinct segments, differing on trust of local authorities and their emergency response, willingness to comply with emergency directives, and trust of information sources. Message strategies targeting each segment were developed to focus on concepts important to moving the groups toward a “shelter in place” behavior, revealing key differences in how best to communicate with risk communication. We discuss how these methods helped elucidate specific differences in each segment's understanding of and likely response during the event of a “dirty bomb” and how these techniques can be used to create more effective message strategies targeted to these groups.
根据不同的激素模式对继发性闭经进行分类。
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DOI: 10.1210/jcem-53-4-737
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