Accommodation preferences of the girlfriend getaway market in Malaysia: Self-image, satisfaction and loyalty
Accommodation preferences of the girlfriend getaway market in Malaysia: Self-image, satisfaction and loyalty
复制标题
马来西亚闺蜜出游市场的住宿偏好：自我形象、满意度和忠诚度
DOI：
10.1108/ijchm-07-2015-0369
复制
发表时间：
2016
影响因子：
11.1
通讯作者：
G. Prayag
中科院分区：
文献类型：
--
作者：
C. Khoo;G. Prayag
目的
本研究旨在探讨女性旅游者的自我形象、住宿偏好与消费后满意度和忠诚度的关系。
设计/方法/方式
住宿偏好的测量使用多个项目改编自文献和多阶段的定性研究。从马来西亚一家度假村的会员数据库中招募的女性客人进行了540次可用的调查。数据分析采用探索性因素分析和验证性因素分析。结构方程模型被用来确定住宿偏好，自我形象，满意度和忠诚度的各个维度之间的关系。
结果
女性实际自我形象与酒店活动维度呈显著负相关。女性理想自我形象与居室设施因素间存在显著正相关。一个显着的关系也被发现之间的整体满意度和忠诚度的客人。
实际影响
研究结果为酒店经营者提供了有关女性住宿偏好的重要见解，并发现了包装住宿属性以及推广吸引女友度假市场的酒店设施的机会。
独创性/价值
这项研究是第一个评估显着的关系，自我形象和住宿偏好的女性旅客从女朋友在马来西亚的度假市场。
Purpose
This paper aims to examine the relationship between self-image of women travelers, accommodation preferences and the post-consumption behaviors of satisfaction and loyalty.
Design/methodology/approach
Accommodation preferences were measured using multi-items adapted from the literature and multi-phases of qualitative research. Female guests recruited from a resort’s membership database in Malaysia resulted in 540 useable surveys. Data were analyzed using both exploratory factor analysis and confirmatory factor analysis. Structural equation modeling was used to identify relationships between the various dimensions of accommodation preferences, self-image, satisfaction and loyalty.
Findings
A significant negative relationship was found between women actual self-image and the dimension of hotel activities. Several significant positive relationships were found between women ideal self-image and various room amenities factors. A significant relationship was also found between overall satisfaction and loyalty of guests.
Practical implications
The results provide hoteliers with significant insights into women’s accommodation preferences and identify opportunities for the packaging of accommodation attributes as well as promotion of hotel amenities that would appeal to the girlfriend getaway market.
Originality/value
This study is the first to evaluate significant relationships between self-image and accommodation preferences of women travelers from the girlfriend getaway market in Malaysia.
SiO_x薄膜等离子体射流辐照毫秒热处理形成硅纳米晶及其浮栅存储器应用（二）
DOI：
--
发表时间：
2009
期刊：
影响因子：
--
作者：
T. Okada;T. Okada;H. Furukawa;H. Furukawa;T. Yorimoto;T. Okada;岡田竜弥
通讯作者：
岡田竜弥