Acceptability of narratives to promote colorectal cancer screening in an online community.

Acceptability of narratives to promote colorectal cancer screening in an online community.
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DOI:
10.1016/j.ypmed.2012.03.018
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发表时间:
2012-06
影响因子:
5.1
通讯作者:
Vernon, Sally W.
Vernon, Sally W.
中科院分区:
医学2区
文献类型:
--
作者:
Hwang, Kevin O.;Trickey, Amber W.;Graham, Amanda L.;Thomas, Eric J.;Street, Richard L., Jr.;Kraschnewski, Jennifer L.;Vernon, Sally W.

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评估在线减肥社区成员对促进结直肠癌(CRC)筛查的叙述的可接受性。在线减肥社区的成员在2010年完成了一项互联网调查。多元Logistic回归模型检验了与分享和接受结直肠癌筛查叙述相关的人口统计学和态度。参与者(n=2,386)92%为女性,平均年龄58(6)岁;68%接受了最新的结直肠癌筛查。在那些最新的人中,39%的人有兴趣与其他成员分享他们的故事。非洲裔美国人比其他种族群体更有可能对分享叙事感兴趣(调整后的OR2.02,95%CI 1.14-3.57)。年长、已婚的成员和那些对结直肠癌筛查有更大担忧的人不太可能对分享故事感兴趣。在那些不是最新的人中,63%的人对从在线社区成员那里接收叙事感兴趣,而那些感知到CRC筛查的显著程度更高的人更有可能对接收叙事感兴趣(调整后的OR1.86,95%CI 1.31-2.65)。这个在线减肥社区的成员表示有兴趣分享和接受关于结直肠癌筛查宣传的故事。态度和人口统计特征可能预示着那些愿意分享和接受叙述的人的成功招聘。
To assess the acceptability of narratives to promote colorectal cancer (CRC) screening among members of an online weight loss community. Members of online weight loss community completed an Internet survey in 2010. Multiple logistic regression models examined demographic and attitudinal correlates of interest in sharing and receiving CRC screening narratives. Participants (n=2,386) were 92% female with mean (SD) age 58 (6) years; 68% were up-to-date with CRC screening. Among those who were up-to-date, 39% were interested in sharing their narratives with other members. African-Americans were more likely than other racial groups to be interested in sharing narratives (adjusted OR 2.02, 95% CI 1.14–3.57). Older, married members and those with greater CRC screening worries were less likely to be interested in sharing narratives. Among those not up-to-date, 63% were interested in receiving narratives from online community members, and those with higher perceived salience of CRC screening were more likely to be interested in receiving narratives (adjusted OR 1.86, 95% CI 1.31–2.65). Members of this online weight loss community expressed interest in sharing and receiving narratives for CRC screening promotion. Attitudes and demographic characteristics may predict successful recruitment of those who would share and receive narratives.
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