Engaging citizens in sustainability research: comparing survey recruitment and responses between Facebook, Twitter and qualtrics
Engaging citizens in sustainability research: comparing survey recruitment and responses between Facebook, Twitter and qualtrics
复制标题
让公民参与可持续发展研究:比较 Facebook、Twitter 和 qualtrics 之间的调查招募和回复
DOI:
10.1108/bfj-06-2020-0498
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发表时间:
2021
影响因子:
3.3
通讯作者:
Bridge G
中科院分区:
文献类型:
--
作者:
Bridge G
PurposeThe study aims to compare survey recruitment rates between Facebook, Twitter and Qualtrics and to assess the impact of recruitment method on estimates of energy content, food safety, carbon footprint and animal welfare across 29 foods.Design/methodology/approachTwo versions of an online survey were developed on the citizen science platform, Zooniverse. The surveys explored citizen estimations of energy density (kcal) or carbon footprint (Co2) and food safety or animal welfare of 29 commonly eaten foods. Survey recruitment was conducted via paid promotions on Twitter and Facebook and via paid respondent invites on Qualtrics. The study included approximately 500 participants (Facebook,N˜11 (ratings 358), Twitter,N˜85 (ratings 2,184), Qualtrics,N= 398 (ratings 11,910)). Kruskal–Wallis and Chi-square analyses compared citizen estimations with validated values and assessed the impact of the variables on estimations.FindingsCitizens were unable to accurately estimate carbon footprint and energy content, with most citizens overestimating values. Citizen estimates were most accurate for meat products. Qualtrics was the most successful recruitment method for the online survey. Citizen estimates between platforms were significantly different, suggesting that Facebook and Twitter may not be suitable recruitment methods for citizen online surveys.Practical implicationsQualtrics was the favourable platform for survey recruitment. However, estimates across all recruitment platforms were poor. As paid recruitment methods such as Qualtrics are costly, the authors recommend continued examination of the social media environment to develop appropriate, affordable and timely online recruitment strategies for citizen science.Originality/valueThe findings indicate that citizens are unable to accurately estimate the carbon footprint and energy content of foods suggesting a focus on consumer education is needed to enable consumers to move towards more sustainable and healthy diets. Essential if we are to meet the 2030 Sustainable Development Goals of zero hunger, good health and wellbeing and responsible consumption and production. The study highlights the utility of Zooniverse for assessing citizen estimates of carbon footprint, energy content, animal welfare and safety of foods.
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DOI:
10.1609/hcomp.v1i1.13051
发表时间:
2013
期刊:
Proceedings of the AAAI Conference on Human Computation and Crowdsourcing
影响因子:
--
作者:
Arfon M. Smith;S. Lynn;C. Lintott
通讯作者:
C. Lintott
影响因子:
5.4
作者:
Hoogland, Carolien T.;de Boer, Joop;Boersema, Jan J.
通讯作者:
Boersema, Jan J.
影响因子:
6.3
作者:
S. West;R. Pateman
通讯作者:
R. Pateman
DOI:
--
发表时间:
2017
期刊:
The International Journal of Life Cycle Assessment
影响因子:
--
作者:
L. Scherer;Brian Tomasik;O. Rueda;S. Pfister
通讯作者:
S. Pfister
影响因子:
168.9
作者:
Afshin, Ashkan;Sur, Patrick John;Murray, Christopher J. L.
通讯作者:
Murray, Christopher J. L.