Evaluating the effect of infographics on public recall, sentiment and willingness to use face masks during the COVID-19 pandemic: a randomised internet-based questionnaire study.

Evaluating the effect of infographics on public recall, sentiment and willingness to use face masks during the COVID-19 pandemic: a randomised internet-based questionnaire study.
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DOI:
10.1186/s12889-021-10356-0
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发表时间:
2021-02-17
期刊:
影响因子:
4.5
通讯作者:
Darzi A
Darzi A
中科院分区:
医学2区
文献类型:
--
作者:
Egan M;Acharya A;Sounderajah V;Xu Y;Mottershaw A;Phillips R;Ashrafian H;Darzi A

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口罩的使用仍然存在争议,在实践中国际上存在差异。由于新的立法,它们在英国的流行率可能会增加。需要关于适当使用口罩的明确信息,以确保遵守减少新冠肺炎传播的政策。我们的目的是评估指南的视觉表现或信息图表对英国有代表性的队列中适当使用口罩的知识的影响。在2020年5月12日至14日期间,英国各地的成年患者被招募参加这项基于互联网的随机问卷研究。受访者看到了关于使用口罩的五种公共健康刺激中的一种,或者没有刺激。这些小组访问了欧洲疾病控制中心(EUCDC)、世界卫生组织(WHO)、新加坡卫生部(SMOH)提供的援助、英国政府的文本或行为洞察团队(BIT)设计的信息图。主要结果是评估每个信息图对参与者对面罩技术、情绪和戴面罩意愿的回忆的影响。次要结果包括症状和社会人口因素的影响。4099名受访者被随机抽样(1009名对照组、628名欧盟疾控中心、526名世卫组织、639名SMOH、661名英国政府和606名BIT)。来自世界卫生组织、卫生部和BIT的刺激显示出显著高于对照组的平均回忆分数(7.40vs.7.38vs.7.34v6.97,P< 0.001)。BIT的刺激导致了对戴口罩的最高信心(87%)。只有48.2%的受调查者感觉到刺激降低了他们对新冠肺炎的焦虑。然而,使用口罩的意愿很高(范围从84%到88%)。为了确保口罩的正确使用,如英国法律所规定的那样,指南必须提供足够的信息,但仍然可以理解。信息图表可以通过突出突出的步骤和减轻认知负担来帮助回忆正确的面具技巧。它们也证明了比纯文本指导更值得信赖的地方。信息图表对新冠肺炎相关焦虑的影响较差,应该进一步开发这些图表来解决这种情绪。然而,人们已经表现出愿意戴口罩。网上版载有补充材料,可在10.1186/s12889-021-10356-0查阅。
The use of face masks remains contentious, with international variation in practice. Their prevalence in the UK, is likely to increase due to new legislation. Clear information regarding the appropriate use of masks is needed, to ensure compliance with policies to reduce transmission of COVID-19. We aimed to assess the impact of visual representations of guidance, or infographics, upon the knowledge of appropriate face mask usage in a representative UK cohort. Adult patients were recruited to this randomised internet-based questionnaire study during the 12–14 May 2020 from across the UK. Respondents viewed one of five public health stimuli regarding the use of face masks, or no stimulus. The groups accessed aids by the European Centre for Disease Control (EUCDC), World Health Organisation (WHO), Singaporean Ministry of Health (SMOH), text from the UK government (UK Gov), or an infographic designed by the Behavioural Insights Team (BIT). The primary outcome was to evaluate the effect of each infographic upon participants’ recall of face mask technique, sentiments and willingness to wear a face covering. Secondary outcomes included the effect of symptomology and socio-demographic factors. 4099 respondents were randomised (1009 control, 628 EUCDC, 526 WHO, 639 SMOH, 661 UKGOV and 606 BIT). Stimuli from the WHO, SMOH and BIT demonstrated significantly higher average recall scores compared to the controls (7.40 v. 7.38 v. 7.34 v. 6.97, P < 0.001). BIT’s stimulus led to the highest confidence about mask-wearing (87%). Only 48.2% of the cohort felt stimuli reduced anxiety about COVID-19. However, willingness to use a mask was high, (range 84 to 88%). To ensure the appropriate use of masks, as mandated by UK law, guidance must provide sufficient information, yet remain understandable. Infographics can aid the recall of correct mask techniques by highlighting salient steps and reducing cognitive burden. They have also demonstrated greater trustworthiness than text-only guidance. The effect of infographics upon COVID-19-related anxiety was poor, and they should be further developed to address this sentiment. A willingness to wear face masks has, however, been demonstrated. The online version contains supplementary material available at 10.1186/s12889-021-10356-0.
DOI: 10.1016/s0140-6736(20)32007-9
发表时间: 2020-11-07
期刊: Lancet (London, England)
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