Consumers' Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries.
Consumers' Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries.
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DOI：
10.3390/nu12092650
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发表时间：
2020-08-31
期刊：
影响因子：
5.9
通讯作者：
Mora C
中科院分区：
文献类型：
--
作者：
Menozzi D;Nguyen TT;Sogari G;Taskov D;Lucas S;Castro-Rial JLS;Mora C
海产品是蛋白质的重要来源，也是健康和可持续饮食的组成部分。了解消费者对鱼产品的偏好对于增加鱼消费至关重要。本文报道了消费者的偏好和支付意愿（WTP）不同的鱼类品种和属性在五个欧洲国家（n = 2509）的代表性样本：法国，德国，意大利，西班牙和英国。消费者的选择进行了调查，新鲜的鱼在零售市场的假设情况下安排的标记选择实验进行7种鱼类：鳕鱼，鲱鱼，鲈鱼，鲈鱼，鲑鱼，鳟鱼，和pangasius。结果显示，野生鱼类的溢价高于养殖替代品。即食产品通常比整条鱼更受欢迎，而鱼片的偏好则更具物种特异性。结果显示，可持续性标签以及营养和健康声明的溢价为正，但各国和各物种之间的异质性很高。由于消费者的偏好和支付意愿在很大程度上取决于国家和鱼类，企业（渔业公司、零售商和其他人）应考虑具体的市场环境，并相应地调整其标签战略。公共当局的宣传运动应使消费者了解与健康和环境标签有关的实际好处。
Seafood products are important sources of protein and components of a healthy and sustainable diet. Understanding consumers’ preferences for fish products is crucial for increasing fish consumption. This article reports the consumer preferences and willingness to pay (WTP) for different fish species and attributes on representative samples in five European countries (n = 2509): France, Germany, Italy, Spain, and the UK. Consumer choices were investigated for fresh fish in a retail market under hypothetical situations arranged by a labelled choice experiment conducted for seven fish species: Cod, herring, seabass, seabream, salmon, trout, and pangasius. The results show the highest premiums for wild-caught fish than farm-raised alternatives. Ready-to-cook products are generally preferred to whole fish, whereas fish fillet preference is more species-specific. The results show positive premiums for a sustainability label and nutrition and health claims, with high heterogeneity across countries and species. With consumers’ preferences and WTP being largely country- and fish-dependent, businesses (fish companies, retailers, and others) should consider the specific market context and adapt their labelling strategies accordingly. Public authorities campaigns should inform consumers about the tangible benefits related with health and environmental labels.
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影响因子：
6.5
作者：
Grunert, Klaus G.;Hieke, Sophie;Wills, Josephine
通讯作者：
Wills, Josephine
影响因子：
4.5
作者：
Claret, Anna;Guerrero, Luis;Gines, Rafael
通讯作者：
Gines, Rafael
影响因子：
7
作者：
Brecard, Dorothee;Hlaimi, Boubaker;Salladarre, Frederic
通讯作者：
Salladarre, Frederic
影响因子：
6.5
作者：
Jaffry, S;Pickering, H;Wattage, P
通讯作者：
Wattage, P
影响因子：
3.4
作者：
Blomquist, Johan;Bartolino, Valerio;Waldo, Staffan
通讯作者：
Waldo, Staffan