Less is Not More: Improving Findability and Actionability of Privacy Controls for Online Behavioral Advertising
Less is Not More: Improving Findability and Actionability of Privacy Controls for Online Behavioral Advertising
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少即是多：提高在线行为广告隐私控制的可查找性和可操作性
DOI：
10.1145/3544548.3580773
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发表时间：
2023
期刊：
影响因子：
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通讯作者：
F. Schaub
中科院分区：
文献类型：
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作者：
Jane Im;Ruiyi Wang;Weikun Lyu;Nick Cook;Hana Habib;L. Cranor;Nikola Banovic;F. Schaub
依赖广告的科技公司辩称，用户可以通过广告隐私设置控制他们的数据。然而，这些广告设置通常是隐藏的。这项工作旨在为可查找广告控件的设计提供信息，并研究它们对用户行为和情绪的影响。我们反复设计了不同的广告控制界面，这些界面在设置的(1)入口点(在广告内，在提要的顶部)和(2)可操作性级别，高可操作性直接显示到特定广告设置的链接，而低可操作性指向一般设置页面(这让人想起公司目前对广告控制的方法)。我们构建了一个Chrome扩展，在Facebook上增加了我们的实验性广告控制界面，并进行了一项有110名参与者的受试者之间的在线实验。结果显示，广告内或提要顶部的切入点和高可操作性界面，都增加了Facebook广告设置的可发现性和可发现性，以及参与者对它们的感知可用性。高可操作性还减少了用户寻找广告设置的努力。参与者认为高可操作性和低可操作性是同等可用的，这表明在不压倒用户的情况下设计更具可操作性的广告控制是可能的。最后，我们强调了监管的重要性，为公司提供关于如何设计可用的广告控制的具体和有研究依据的要求。
Tech companies that rely on ads for business argue that users have control over their data via ad privacy settings. However, these ad settings are often hidden. This work aims to inform the design of findable ad controls and study their impact on users’ behavior and sentiment. We iteratively designed ad control interfaces that varied in the setting’s (1) entry point (within ads, at the feed’s top) and (2) level of actionability, with high actionability directly surfacing links to specific advertisement settings, and low actionability pointing to general settings pages (which is reminiscent of companies’ current approach to ad controls). We built a Chrome extension that augments Facebook with our experimental ad control interfaces and conducted a between-subjects online experiment with 110 participants. Results showed that entry points within ads or at the feed’s top, and high actionability interfaces, both increased Facebook ad settings’ findability and discoverability, as well as participants’ perceived usability of them. High actionability also reduced users’ effort in finding ad settings. Participants perceived high and low actionability as equally usable, which shows it is possible to design more actionable ad controls without overwhelming users. We conclude by emphasizing the importance of regulation to provide specific and research-informed requirements to companies on how to design usable ad controls.
黑暗模式和同意横幅的法律要求：互动批评视角
DOI：
10.1145/3411764.3445779
发表时间：
2021
期刊：
CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing
影响因子：
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作者：
Gray, Colin M.;Santos, Cristiana;Bielova, Nataliia;Toth, Michael;Clifford, Damian
通讯作者：
Clifford, Damian
NudgeCred：通过助推支持社交媒体上的新闻可信度评估
影响因子：
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作者：
Bhuiyan, Md Momen;Horning, Michael;Lee, Sang Won;Mitra, Tanushree
通讯作者：
Mitra, Tanushree