Deadly Attraction - Attentional Bias toward Preferred Cigarette Brand in Smokers.
Deadly Attraction - Attentional Bias toward Preferred Cigarette Brand in Smokers.
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DOI：
10.3389/fpsyg.2017.01365
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发表时间：
2017
影响因子：
3.8
通讯作者：
Bielecki M
中科院分区：
文献类型：
--
作者：
Domaradzka E;Bielecki M
许多研究表明，视觉注意力的偏差可能会被情感和个人相关的刺激所诱发，例如与成瘾相关的物体。尽管成瘾通常与特定的产品和系统的购买行为有关，但没有研究直接关注品牌引起的偏见的存在。吸烟者的特点是高度的品牌忠诚度和日常接触香烟包装。使用的激励机制作为一个理论框架，我们假设，这组可能会表现出对首选香烟品牌的偏见。在我们的研究中，一组吸烟者（N = 40）进行了点探测任务，同时记录他们的眼球运动。在每一次试验中，都有一对图片--每一张都有一个香烟盒。刺激物的视觉特性被仔细控制，因此品牌信息是影响被试反应的关键因素。对于每个参与者，我们比较了与首选品牌和其他品牌相关的凝视行为。分析显示，没有注意力的偏见，在早期，定向阶段的刺激处理和强烈的差异，在维护和脱离。参与者花更多的时间查看首选香烟，并且从首选品牌位置开始的扫视延迟更长。总之，我们的数据表明，对品牌的注意偏向可能会出现在不涉及选择或决策的情况下。这些结果提供了重要的见解的机制的形成和维持的注意偏向刺激的个人相关性，并可能作为第一步发展新的态度测量技术。
Numerous studies have shown that biases in visual attention might be evoked by affective and personally relevant stimuli, for example addiction-related objects. Despite the fact that addiction is often linked to specific products and systematic purchase behaviors, no studies focused directly on the existence of bias evoked by brands. Smokers are characterized by high levels of brand loyalty and everyday contact with cigarette packaging. Using the incentive-salience mechanism as a theoretical framework, we hypothesized that this group might exhibit a bias toward the preferred cigarette brand. In our study, a group of smokers (N = 40) performed a dot probe task while their eye movements were recorded. In every trial a pair of pictures was presented – each of them showed a single cigarette pack. The visual properties of stimuli were carefully controlled, so branding information was the key factor affecting subjects’ reactions. For each participant, we compared gaze behavior related to the preferred vs. other brands. The analyses revealed no attentional bias in the early, orienting phase of the stimulus processing and strong differences in maintenance and disengagement. Participants spent more time looking at the preferred cigarettes and saccades starting at the preferred brand location had longer latencies. In sum, our data shows that attentional bias toward brands might be found in situations not involving choice or decision making. These results provide important insights into the mechanisms of formation and maintenance of attentional biases to stimuli of personal relevance and might serve as a first step toward developing new attitude measurement techniques.
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DOI：
10.1111/j.2517-6161.1995.tb02031.x
发表时间：
1995-01-01
影响因子：
5.8
作者：
BENJAMINI, Y;HOCHBERG, Y
通讯作者：
HOCHBERG, Y
影响因子：
2.6
作者：
Fox E;Russo R;Dutton K
通讯作者：
Dutton K
影响因子：
4.2
作者：
Christiansen, Paul;Mansfield, Rosie;Jones, Andrew
通讯作者：
Jones, Andrew
影响因子：
1.6
作者：
Bradley, B;Field, M;De Houwer, J
通讯作者：
De Houwer, J
影响因子：
3.4
作者：
Field, M;Mogg, K;Bradley, BP
通讯作者：
Bradley, BP