Awareness of alcohol marketing one year after initial implementation of Ireland's Public Health (Alcohol) Act and during the COVID-19 pandemic.

Awareness of alcohol marketing one year after initial implementation of Ireland's Public Health (Alcohol) Act and during the COVID-19 pandemic.
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DOI:
10.1093/pubmed/fdab353
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发表时间:
2022-12-01
影响因子:
4.4
通讯作者:
Moodie, Crawford
Moodie, Crawford
中科院分区:
医学4区
文献类型:
--
作者:
Critchlow, Nathan;Moodie, Crawford

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爱尔兰共和国正在对酒类营销实施新的控制措施,从2019年11月开始,限制一些户外和电影院广告,并禁止公共交通广告。我们研究了营销意识在最初实施一年后以及在COVID-19疫情期间的变化。对爱尔兰成年人进行的重复在线横断面调查于2019年10月(n = 1,007)和2020年10月(n = 1,020)进行。参与者自我报告了过去一个月对酒精营销的认识,并完成了酒精使用障碍识别测试(AUDIT-C)。目前的饮酒者被归类为那些报告至少每月一次的重度间歇性饮酒者和高风险饮酒者(≥5 AUDIT-C)。在这两次浪潮中,大多数参与者回忆起一些营销意识(94.1%对93.8%)。对于在两波中测量的9/13活动,报告任何意识和意识频率的比例有所下降,包括新限制的活动。例如,对公共交通广告的任何认知在两波之间下降(ORAdj = 0.66,95%CI:0.53-0.81)。在这两个波中,过去一个月较高的意识与至少每月一次的重度间歇性饮酒和高风险消费有关。我们建议采取预防性解释。爱尔兰最初的控制措施和COVID-19限制措施都可能导致意识下降,但需要进行长期评估才能确定相对贡献。
The Republic of Ireland is introducing new controls on alcohol marketing, starting in November 2019 with restrictions on some outdoor and cinema advertising, and a ban on public transport advertising. We examined changes in marketing awareness one year after initial implementation and during the COVID-19 pandemic. Repeat online cross-sectional surveys with adults in Ireland conducted October 2019 (n = 1,007) and October 2020 (n = 1,020). Participants self-reported past-month awareness of alcohol marketing and completed the Alcohol Use Disorders Identification Test-Concise (AUDIT-C). Current drinkers were categorised as those reporting heavy episodic drinking at least monthly and higher-risk drinkers (≥5 AUDIT-C). In both waves, most participants recalled some marketing awareness (94.1% vs. 93.8%). For 9/13 activities measured in both waves, there were decreases in the proportion reporting any awareness and frequency of awareness, including for the newly restricted activities. For example, any awareness of public transport advertising decreased between waves (ORAdj = 0.66, 95%CI: 0.53–0.81). In both waves, higher past-month awareness was associated with at least monthly heavy episodic drinking and higher-risk consumption. We recommend a precautionary interpretation. It is plausible that both Ireland’s initial controls and COVID-19 restrictions contributed to decreases in awareness, but longer-term evaluation is required to determine relative contribution.
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