Nothing personal: algorithmic individuation on music streaming platforms.
Nothing personal: algorithmic individuation on music streaming platforms.
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DOI：
10.1177/0163443717745147
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发表时间：
2018-10
期刊：
影响因子：
--
通讯作者：
Prey R
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文献类型：
--
作者：
Prey R
雷蒙德·威廉姆斯曾经写道：“.在一个个性化媒体的时代，“大众”这个词似乎是一个时代错误。然而，如果威廉姆斯研究当代的在线平台，他无疑会得出这样的结论：事实上没有个体，只有将人视为个体的方式。本文通过仔细研究在线音乐流媒体服务来探讨这一想法。它首先对两个领先的流媒体平台如何看待个人音乐听众进行了比较。然后，借鉴吉尔伯特西蒙顿的个性化理论，它演示了如何看到个人的工作方式，以制定这些平台上的个人。特别是，观看方式受到广告商定义和要求的消费者类别的严重影响。本文最后探讨了商业需求如何塑造音乐流媒体平台上的“观看方式”和“算法个性化”。
Raymond Williams once wrote, ‘… there are in fact no masses, but only ways of seeing people as masses’. In an age of personalized media, the word ‘masses’ seems like an anachronism. Nevertheless, if Williams were to study contemporary online platforms, he would no doubt conclude that there are in fact no individuals, but only ways of seeing people as individuals. This article explores this idea by taking a closer look at online music streaming services. It first conducts a comparison of how two leading streaming platforms conceive of the individual music listener. Then, drawing from Gilbert Simondon’s theory of individuation, it demonstrates how ways of seeing the individual work to enact the individual on these platforms. In particular, ways of seeing are heavily influenced by the consumer categories that are defined and demanded by advertisers. This article concludes with an examination of how commercial imperatives shape ‘ways of seeing’ and ‘algorithmic individuation’ on music streaming platforms.
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