Social media addiction: What is the role of content in YouTube?
Social media addiction: What is the role of content in YouTube?
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DOI：
10.1556/2006.6.2017.058
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发表时间：
2017-09-01
影响因子：
7.8
通讯作者：
Griffiths MD
中科院分区：
文献类型：
--
作者：
Balakrishnan J;Griffiths MD
YouTube是在线视频创建和共享网站，支持视频内容观看和内容创建活动。对于少数人来说，花在YouTube上的时间可能过多，而且可能会产生问题。这项研究分析了内容观看，内容创作和YouTube成瘾之间的关系，对410名印度学生YouTube用户进行了调查。它还研究了内容，社交，技术和过程满意度对用户对YouTube内容观看和内容创建的倾向的影响。结果表明，YouTube上的内容创作与YouTube成瘾的关系比内容观看更密切。此外，社交满足感对这两种类型的YouTube活动都有显着影响，而技术满足感对它们没有显着影响。在所有知觉满足中，内容满足与YouTube内容创作倾向的相关系数最高。内生构建提取的模型拟合度和方差良好，进一步验证了分析结果。这项研究为探索用户在使用YouTube时的满意度以及该频道对此的反应提供了新的方法。
YouTube, the online video creation and sharing site, supports both video content viewing and content creation activities. For a minority of people, the time spent engaging with YouTube can be excessive and potentially problematic. This study analyzed the relationship between content viewing, content creation, and YouTube addiction in a survey of 410 Indian-student YouTube users. It also examined the influence of content, social, technology, and process gratifications on user inclination toward YouTube content viewing and content creation. The results demonstrated that content creation in YouTube had a closer relationship with YouTube addiction than content viewing. Furthermore, social gratification was found to have a significant influence on both types of YouTube activities, whereas technology gratification did not significantly influence them. Among all perceived gratifications, content gratification had the highest relationship coefficient value with YouTube content creation inclination. The model fit and variance extracted by the endogenous constructs were good, which further validated the results of the analysis. The study facilitates new ways to explore user gratification in using YouTube and how the channel responds to it.
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