Engagement or Knowledge Retention: Exploring Trade-offs in Promoting Discussion at News Websites

Engagement or Knowledge Retention: Exploring Trade-offs in Promoting Discussion at News Websites
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参与或知识保留:探索新闻网站促进讨论的权衡

DOI:
10.1145/3555194
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发表时间:
2022
影响因子:
--
通讯作者:
Dow, Steven P.
Dow, Steven P.
中科院分区:
--
文献类型:
--
作者:
McInnis, Brian James;Ajmani, Leah;Dow, Steven P.

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在新闻文章中呈现评论如何影响读者参与和保留新闻信息的方式?本文介绍了一项对照实验的结果,该实验调查了促进新闻网站讨论的不同策略的相关效果(N=336名参与者)。这些策略包括突出显示有关数据可视化的特定注释、提供注释提示以及在可视化上注释提示。通过与简单的评论列表(基线)进行比较,我们的分析发现,注释有助于更高水平的参与者参与讨论,但与文章相关的知识保留水平较低。这些研究结果提出了新的考虑是否以及如何将讨论内容整合到新闻中,并指出未来的内容审核系统,有助于代表和引发新闻网站的讨论。
How does presenting comments in a news article affect the ways that readers engage with and retain information about news? This paper presents results from a controlled experiment investigating effects related to different strategies for promoting discussion at news websites (N=336 participants). The strategies include highlighting specific comments about a data visualization, providing prompts with the comments, and annotating prompts on the visualization. By comparison to a simple list of comments (baseline), our analysis found that annotations contributed to higher levels of participant engagement in the discussion, yet lower levels of knowledge retention related to the article. These findings raise new considerations about whether and how to integrate discussion content into news and points toward future content moderation systems that assist in representing and eliciting discussion at news websites.
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