It's not only what I think but what they think! The moderating effect of social norms
It's not only what I think but what they think! The moderating effect of social norms
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这不仅是我的想法,也是他们的想法!
DOI:
10.1016/j.compedu.2014.03.017
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发表时间:
2014-07
影响因子:
12
通讯作者:
Salim, Siti Aisyah
中科院分区:
文献类型:
--
作者:
Sawang, Sukanlaya;Sun, Yuan;Salim, Siti Aisyah
The current research extends our knowledge of the main effects of attitude, subjective norm, and perceived control over the individual's technology adoption. We propose a critical buffering role of social influence on the collectivistic culture in the relationship between attitude, perceived behavioral control, and Information Technology (IT) adoption. Adoption behavior was studied among 132 college students being introduced to a new virtual learning system. While past research mainly treated these three variables as being in parallel relationships, we found a moderating role for subjective norm on technology attitude and perceived control on adoption intent. Implications and limitations for understating the role of social influence in the collectivistic society are discussed.
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