It's not only what I think but what they think! The moderating effect of social norms

It's not only what I think but what they think! The moderating effect of social norms
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这不仅是我的想法,也是他们的想法!

DOI:
10.1016/j.compedu.2014.03.017
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发表时间:
2014-07
影响因子:
12
通讯作者:
Salim, Siti Aisyah
Salim, Siti Aisyah
中科院分区:
教育学1区
文献类型:
--
作者:
Sawang, Sukanlaya;Sun, Yuan;Salim, Siti Aisyah

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当前的研究扩展了我们对态度、主观规范和感知控制对个人技术采用的主要影响的认识。我们提出,在态度、感知行为控制和信息技术(IT)采用之间的关系中,社会影响对集体主义文化具有关键的缓冲作用。研究人员对 132 名接受新虚拟学习系统的大学生的收养行为进行了研究。虽然过去的研究主要将这三个变量视为平行关系,但我们发现技术态度的主观规范和对采用意图的感知控制具有调节作用。讨论了理解社会影响力在集体主义社会中的作用的含义和局限性。
The current research extends our knowledge of the main effects of attitude, subjective norm, and perceived control over the individual's technology adoption. We propose a critical buffering role of social influence on the collectivistic culture in the relationship between attitude, perceived behavioral control, and Information Technology (IT) adoption. Adoption behavior was studied among 132 college students being introduced to a new virtual learning system. While past research mainly treated these three variables as being in parallel relationships, we found a moderating role for subjective norm on technology attitude and perceived control on adoption intent. Implications and limitations for understating the role of social influence in the collectivistic society are discussed.
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