Smokers' and Young Adult Non-Smokers' Perceptions and Perceived Impact of Snus and E-Cigarette Modified Risk Messages.
Smokers' and Young Adult Non-Smokers' Perceptions and Perceived Impact of Snus and E-Cigarette Modified Risk Messages.
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DOI：
10.3390/ijerph17186807
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发表时间：
2020-09-18
影响因子：
--
通讯作者：
O'Connor RJ
中科院分区：
文献类型：
--
作者：
Wackowski OA;Rashid M;Greene KL;Lewis MJ;O'Connor RJ
虽然没有烟草产品是安全的，但美国的烟草公司可能会要求监管部门授权，在其营销中提出某些“修改风险烟草产品”(MRTP)的声明。然而，很少有定性研究探讨消费者对相对风险信息和措辞的感知和理解。我们检查了消费者对声明的看法，这些声明表明与吸烟相比，鼻烟和电子烟降低了风险和暴露在化学物质中。2019年，我们在美国对成年吸烟者(21-66岁)和年轻人(YA)非吸烟者(18-25岁)(n=57)进行了12个焦点小组。参与者分享了对修改后的风险和暴露信息以及信息变化的反应。参与者大体上理解了这种说法，包括“完全改变”的说法。然而，与会者表示希望获得更多的信息细节、证据、降低风险的理由以及统计/定量信息。声明的可信度和接受度也受到现有负面产品信念和经验、负面媒体报道以及对消息来源的怀疑的限制。YAS没有根据消息曝光表达对产品的兴趣。一些YA认为，包含“吸烟者”的措辞会降低信息的趣味性/相关性。鉴于对MRTP报文的现有建议和使用，对其措辞、框架、传递和影响的额外研究可能有助于为有关此类报文的监管或组织决策提供信息，优化潜在利益，并减轻意外后果。
Although no tobacco products are safe, tobacco companies in the United States may request regulatory authorization to make certain “modified risk tobacco product” (MRTP) claims in their marketing. However, few qualitative studies have explored consumer perceptions and understanding of comparative risk messages and wordings. We examined consumer perceptions of statements indicating reduced risks and exposure to chemicals from snus and e-cigarettes relative to smoking. We conducted 12 focus groups with adult smokers (ages 21–66) and young adult (YA) non-smokers (ages 18–25) (n = 57) in the USA in 2019. Participants shared reactions to modified risk and exposure messages and message variations. Participants largely understood claims, including language about “switching completely.” However, participants expressed desire for more message specificity, evidence, risk reduction reasons, and statistics/quantitative information. Claim believability and acceptance was also limited by existing negative product beliefs and experiences, negative media reports, and skepticism about message source. YAs did not express product interest based on message exposure. Some YAs suggested the included “smoker” language made the messages less interesting/relevant. Given existing proposals for and use of MRTP messages, additional research on their wording, framing, delivery, and effects may help inform regulatory or organizational decisions about such messages, optimize potential benefits, and mitigate unintended consequences.
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影响因子：
5.2
作者：
Owusu, Daniel;Lawley, Rachel;Popova, Lucy
通讯作者：
Popova, Lucy
影响因子：
5.2
作者：
Lempert, Lauren Kass;Glantz, Stanton
通讯作者：
Glantz, Stanton
影响因子：
5.1
作者：
Abrams, David B.;Glasser, Allison M.;Niaura, Raymond S.
通讯作者：
Niaura, Raymond S.
影响因子：
3.9
作者：
Case KR;Lazard AJ;Mackert MS;Perry CL
通讯作者：
Perry CL
影响因子：
13.8
作者：
Goniewicz, Maciej L.;Smith, Danielle M.;Hyland, Andrew J.
通讯作者：
Hyland, Andrew J.