Source Credibility and E-Cigarette Attitudes: Implications for Tobacco Communication.

Source Credibility and E-Cigarette Attitudes: Implications for Tobacco Communication.
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DOI:
10.1080/10410236.2017.1331190
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发表时间:
2018-09
影响因子:
3.9
通讯作者:
Perry CL
Perry CL
中科院分区:
医学3区
文献类型:
--
作者:
Case KR;Lazard AJ;Mackert MS;Perry CL

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由于电子烟信息有许多相互冲突的来源,因此需要进行研究以确定这些来源对电子烟态度的影响,以便为未来的宣传活动提供信息。来源可信度对于塑造对其他健康话题的态度非常重要;然而,没有研究探讨其在影响电子烟态度方面的作用。来自2015年健康信息国家趋势调查-FDA(HINTS-FDA)的数据被用来评估电子烟用户状态对不同来源的信任差异,并调查来源信任与电子烟态度之间的关联(n = 3,738)。使用加权线性回归分析了对来源的信任差异。使用加权logistic回归评估了对电子烟健康影响来源的信任与对电子烟的态度之间的关联。总体而言,与从未使用过电子烟的人相比,曾经使用过电子烟的人对政府机构的信任度显着降低。对电子烟公司的信任与电子烟的成瘾性呈负相关(AOR = 0.76,95%CI = 0.58,1.00),而对医生/药剂师/医疗保健提供者的信任与电子烟相对于传统香烟的危害感知呈负相关(AOR = 0.72,95%CI = 0.55,0.95)。对烟草公司的信任和对电子烟公司的信任与电子烟的绝对感知危害呈负相关(AOR = 0.70,95%CI = 0.51,0.95; AOR = 0.60,95%CI = 0.46,0.79)。这项研究的结果表明,对电子烟健康影响来源的信任与电子烟态度之间的关联因来源和评估的具体态度而异。最终,未来的运动应该包括信息,以诋毁行业信息来源,并利用非政府来源有效地影响电子烟的态度。
As there are many conflicting sources of e-cigarette information, research is needed to determine the impact of these sources on e-cigarette attitudes to inform future communication campaigns. Source credibility is important in shaping attitudes toward other health topics; however, no study has examined its role in influencing e-cigarette attitudes. Data from the 2015 Health Information National Trends Survey-FDA (HINTS-FDA) were utilized to assess differences in trust in different sources by e-cigarette user status and to investigate the associations between trust in sources and e-cigarette attitudes (n = 3,738). Differences in trust in sources were examined using weighted linear regression. Associations between trust in sources of e-cigarette health effects and attitudes toward e-cigarettes were assessed using weighted logistic regression. Overall, e-cigarette ever users reported significantly lower trust in governmental agencies as compared to never users. Trust in e-cigarette companies was negatively associated with perceived addictiveness of e-cigarettes (AOR = 0.76, 95% CI = 0.58, 1.00), while trust in doctors/pharmacists/healthcare providers was negatively associated with harm perceptions of e-cigarettes relative to conventional cigarettes (AOR = 0.72, 95% CI = 0.55, 0.95). Trust in tobacco companies and trust in e-cigarette companies were negatively associated with absolute perceived harm of e-cigarettes (AOR = 0.70, 95% CI = 0.51, 0.95; AOR = 0.60, 95% CI = 0.46, 0.79, respectively). Results from this study indicate that the associations between trust in sources of e-cigarette health effects and e-cigarette attitudes differ both by source and specific attitude assessed. Ultimately, future campaigns should incorporate messaging to discredit industry sources of information and utilize non-governmental sources to effectively influence e-cigarette attitudes.
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