Understanding Consumers’ Post-Adoption Behavior in Sharing Economy Services
Understanding Consumers’ Post-Adoption Behavior in Sharing Economy Services
复制标题
了解消费者在共享经济服务中的采用后行为
DOI：
10.1080/08874417.2019.1631132
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发表时间：
2019-06
影响因子：
2.8
通讯作者：
Zilong Liu
中科院分区：
文献类型：
--
作者：
Xuequn Wang;Xiaolin Lin;Zilong Liu
摘要共享单车等共享经济服务已经非常流行。在这些服务中，公司维护允许消费者进行共享活动的系统。基于预期确认理论，我们开发了一个模型，调查共享经济背景下消费者确认的前因及其后果。特别地，我们确定了两个前因，包括感知绩效和感知风险。通过实证研究，我们的研究结果表明，感知绩效有积极的影响，而感知风险有负面影响的确认。确认对服务满意度有正向影响，服务满意度反过来又会增加持续意愿和推荐意愿。此外，确认是负相关的不满意，这反过来又增加开关的意图。我们的研究澄清了消费者使用共享经济的决策过程，从而为共享经济文献做出贡献。实际上，它为公司提供了如何通过增加价值和降低与共享经济相关的风险来留住客户的见解。
ABSTRACT Sharing economy services such as bicycle-sharing have become quite popular. In these services, companies maintain systems which allow consumers to conduct sharing activities. Based upon expectation-confirmation theory, we develop a model investigating the antecedents of consumer confirmation and its consequences in the sharing economy context. Specially, we identify two antecedents including perceived performance and perceived risk. Using an empirical study, our results show that perceived performance has a positive impact on confirmation while perceived risk has a negative effect. Confirmation positively affects service satisfaction, which in turn increases continuance intention and recommendation intention. Further, confirmation is negatively related to dissatisfaction, which in turn increases switch intention. Our study clarifies the process of consumers’ decision-making about using sharing economy, and thus making contribution to the sharing economy literature. Practically, it delivers insights for companies into how to retain customers through increasing the value and reducing the risk associated with sharing economy.
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影响因子：
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作者：
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通讯作者：
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影响因子：
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期刊：
Comput. Hum. Behav.
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DOI：
10.1016/j.ijhm.2017.10.015
发表时间：
2018-01-01
影响因子：
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通讯作者：
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