Understanding brands, branding and brand equity
Understanding brands, branding and brand equity
复制标题
了解品牌、品牌塑造和品牌资产
DOI：
10.1057/palgrave.im.4340213
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发表时间：
2003
期刊：
影响因子：
--
通讯作者：
Kevin Lane Keller
中科院分区：
文献类型：
--
作者：
Kevin Lane Keller
品牌已经成为管理的首要任务，这就需要组织的所有成员都对一些品牌基础知识有所了解和欣赏。为此，本文概述了一些重要的原则，品牌，品牌和品牌资产。本文还强调了一些关键概念的建设，测量和管理品牌资产。
Branding has become a top management priority which has necessitated that all members of an organisation have an understanding and appreciation of some branding basics. Towards that goal, this paper outlines some important principles of brands, branding and brand equity. The paper also highlights some key concepts in building, measuring and managing brand equity.
影响因子：
7.2
作者：
Grant Mccracken
通讯作者：
Grant Mccracken