The manufacturer’s trade-in partner choice and pricing in the presence of collection platforms
The manufacturer’s trade-in partner choice and pricing in the presence of collection platforms
复制标题
制造商在收集平台上的以旧换新合作伙伴选择和定价
DOI：
10.1016/j.tre.2022.102947
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发表时间：
2022-12
期刊：
影响因子：
--
通讯作者：
Bin Zheng
中科院分区：
文献类型：
--
作者：
Sijie Li;Dongfeng Jia;Bin Zheng
近年来，基于信息技术和电子商务的催收平台发展迅速，平台化的商业模式正在兴起。本研究考虑一个厂商主导的供应链，其中制造商通过下游零售商向消费者提供以旧换新服务。目前，市场上出现了一个收集平台，并加入了制造商的供应链。在这种情况下，我们调查制造商应该选择谁作为合作伙伴向消费者提供以旧换新服务。本研究亦探讨制造商的最佳定价策略，以及基于统一定价策略与差异定价策略的决策。研究结果表明，当回收平台采用差异化定价策略提供以旧换新时，制造商获得了更多的利润，而零售商转售二手产品没有任何利润。但催收平台总是通过以旧换新服务，从二手产品转售中获取利润。此外，差异化定价策略有利于收集平台，但当新产品的成本相对较低时，会对零售商产生不利影响。从政府的角度来看，监管部门应鼓励催收平台积极参与以旧换新活动。
In recent years, collection platforms based on information technology and e-commerce have developed rapidly and, consequently, a platform-based business model is emerging. This study considers a manufacturer-led supply chain in which the manufacturer offers a trade-in service to the consumer through a downstream retailer. Currently, a collection platform appears in the market and joins the manufacturer’s supply chain. In this case, we investigate who the manufacturer should choose as a partner to offer the trade-in service to the consumer. This study also explores the manufacturer’s optimal pricing strategy and decisions based on uniform and differential pricing strategies. The results show that the manufacturer obtains more profit when the collection platform offers a trade-in program with a differential pricing strategy, and that the retailer earns no profit from reselling a used product. However, the collection platform always obtains profits from the resale of used products through the trade-in service. Moreover, the differential pricing strategy benefits the collection platform but adversely impacts the retailer when the cost of the new product is relatively low. From the government’s perspective, regulators should encourage collection platforms to positively participate in trade-in activities.
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期刊：
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