Impact of data-driven online financial consumption on supply chain services
Impact of data-driven online financial consumption on supply chain services
复制标题
数据驱动的线上金融消费对供应链服务的影响
DOI：
10.1108/imds-01-2020-0025
复制
发表时间：
2020-08
影响因子：
5.5
通讯作者：
Yudong Sun
中科院分区：
文献类型：
--
作者：
Lei Li;Yaxuan Dai;Yudong Sun
目的运用大数据分析工具，探讨供应链整合对网络金融消费的影响意义，分析移动的手机消费者的网络金融消费需求，推动以消费者为中心的供应链服务优化，提出移动的手机供应链在产品、物流、营销等方面的全面整合。以改善消费者与供应商之间的供求关系;总体目标是促进网上金融消费的进一步发展。设计/方法/途径在这项研究中，TF-IDF（词频-逆文档频）和余弦相似度文本分析用于分析对移动的手机产品的在线需求，研究供应链服务对消费需求的影响，确定促进供应链整体优化的策略，以满足消费者的在线金融消费需求;该研究分析了京东商城上关于移动的手机话题的在线评论研究结果表明，移动的手机产品的线上需求受产品设计、物流运输、营销推广等供应链环节的影响较大。不同移动的手机产品的消费需求有不同的侧重点，但差异并不显著。供应链的整体改善应侧重于产品研发、物流布局优化和营销推广，为了满足和引导消费者的在线金融需求，提高供应链管理的有效性，本研究仅考虑了中国最大的在线移动的电话销售平台和微博文本数据，因为涉及数据的敏感性。基于客户在线金融消费点评的供应链优化研究较少。因此，本研究将线上消费趋势融入供应链分析框架，探索根据客户需求促进供应链优化、提升供应链参与者良性互动、促进线上金融消费发展的策略。
PurposeEmploying big data analysis tools, this study examines the significance of supply chain integration affecting online financial consumption, analyzes the online financial consumption demand of mobile phone consumers, promotes the optimization of supply chain services with consumers as the focus and proposes full integration of a mobile phone supply chain in terms of product, logistics and marketing, in order to improve the supply and demand relationship between consumers and suppliers; the overall objective is to promote further development of online financial consumption.Design/methodology/approachIn this study, TF-IDF (term frequency–inverse document frequency) and cosine similarity text analysis are used for analyzing online demand for mobile phone products, studying the influence of supply chain services on consumption demand and identifying strategies for promoting overall optimization of the supply chain to meet online financial consumption demands of consumers; the study analyzes online reviews on mobile phone topics from the JingDong (JD) platform and Weibo platform.FindingsResearch results show that online demand for mobile phone products is greatly influenced by supply chain links such as product design, logistics transportation and marketing promotion. The consumption demand for different mobile phone products has different emphases, but the differences are not significant. The overall improvement of the supply chain should focus on product research and development, logistics layout optimization and marketing promotion, in order to meet and guide the online financial demand of consumers and improve the effectiveness of supply chain management.Research limitations/implicationsThis study only considered data from China's largest online mobile phone sales platform and Weibo text data owing to the data sensitivity involved.Originality/valueThere are few supply chain optimization studies based on online financial consumption reviews from customers. Therefore, this study integrates online consumption trends into a supply chain analysis framework to explore strategies for promoting supply chain optimization according to customer demands, improving the benign interaction of participants in the supply chain and promoting the development of online financial consumption.
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DOI：
10.1108/eb024669
发表时间：
1998-03
期刊：
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影响因子：
--
作者：
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通讯作者：
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发表时间：
2007-09-01
影响因子：
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影响因子：
5.4
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发表时间：
2012-09
期刊：
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影响因子：
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影响因子：
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通讯作者：
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