Hybrid Strategies, Dysfunctional Competition, and New Venture Performance in Transition Economies
Hybrid Strategies, Dysfunctional Competition, and New Venture Performance in Transition Economies
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转型经济体中的混合战略、功能失调的竞争和新创企业的绩效
DOI：
10.1017/mor.2016.30
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发表时间：
2016-09
影响因子：
2.9
通讯作者：
Howard E. Aldrich
中科院分区：
文献类型：
--
作者：
Yunzhou Du;Phillip H. Kim;Howard E. Aldrich
摘要 传统观点认为，新企业可以采用两种一般战略的组合来应对在转型经济体或制度条件薄弱的地区运营的挑战：这些企业可以通过制定以市场为导向的战略来取得成功，该战略的重点是为客户提供价值并对竞争形势做出快速反应。他们还可以采取更传统的政治网络战略，让政府官员参与其中，这可能会产生公共资源并增强其组织的合法性。然而，关于这些策略以混合形式组合时的有效性，研究结果尚无定论。我们认为，混合战略的优势取决于对特定条件的看法：功能失调的竞争。在我们对中国新创企业绩效的分析中，我们发现政治网络确实放大了市场导向策略对绩效的积极影响，但仅限于人们认为失调竞争较低的情况下。当竞争激烈时，政治网络就会适得其反，将人们的注意力从对市场需求的快速反应上转移开。通过讨论多种策略如何协同工作，我们深入了解混合策略（结合市场导向和政治网络）的有效性在多大程度上取决于其实施的背景。
ABSTRACT Conventional wisdom suggests that new ventures can employ a combination of two general strategies to confront the challenges of operating in transition economies or regions known for their weak institutional conditions: These ventures may succeed by enacting a market-orientation strategy, which focuses on providing value to customers and implementing rapid responses to competitive situations. They can also engage in a more traditional political-networking strategy that engages government officials, which may yield public resources and enhance their organizational legitimacy. However, research results are inconclusive regarding the effectiveness of these strategies when they are combined in a hybrid form. We argue that the advantages of a hybrid strategy are contingent on the perception of a specific condition: dysfunctional competition. In our analysis of new venture performance in China, we show that political networking indeed amplifies the positive influence of market-orientation strategies on performance, but only in contexts where dysfunctional competition is perceived to be low. When such competition is high, political networking becomes counterproductive, diverting attention away from swift responses to market demands. By addressing how multiple strategies work together, we offer insights into the extent to which the effectiveness of hybrid strategies – incorporating both market-orientation and political-networking – depend on the context in which they are implemented.
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DOI：
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发表时间：
2012-07
期刊：
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影响因子：
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