Sun Care Advertising in Popular U.S. Magazines
Sun Care Advertising in Popular U.S. Magazines
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美国流行杂志上的防晒广告
DOI：
10.4278/0890-1171-20.5.349
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发表时间：
2006
影响因子：
2.7
通讯作者：
A. Geller
中科院分区：
文献类型：
--
作者：
E. T. Lee;D. O'riordan;S. Swetter;M. Demierre;Katie R Brooks;A. Geller
目的.我们评估了防晒产品杂志广告的投放，为向更多样化和高风险的人群进行更广泛的推广奠定基础。方法.我们回顾了1997年至2002年5月至9月间出版的24种杂志的579期。我们对畅销杂志进行了一次从头到尾的审查，对象包括男性、女性、青少年、父母、旅行者和户外娱乐用户。我们确定是否有以下防晒产品的广告：含有防晒因子（SPF）的防晒霜、不含SPF的防晒霜、SPF防晒霜、SPF保湿霜或SPF化妆品（包括含有SPF的防晒霜）。结果防晒产品，包括防晒霜，主要在女性杂志上做广告（77%）。近三分之二的防晒产品广告是化妆品（38%）或含有SPF的保湿霜（26%），其次是作为独立产品销售的防晒霜广告（19%）。没有一个广告包含所有安全使用防晒霜的建议：最低SPF为15，UVA和UVB保护，重复使用说明，以及每平方厘米2毫克的足够应用覆盖率。讨论在这六年期间，面向男性、旅行者、户外娱乐用户和父母/家庭（总发行量为4100万读者）的杂志广告远远少于面向女性的广告，尽管这些群体中过度暴露在阳光下的比例很高。
Purpose. We assessed the placement of magazine advertising for sun care products to lay the groundwork for broader promotion to more diverse and high-risk demographic groups. Methods. We reviewed 579 issues of 24 magazines published between the months of May and September from 1997 to 2002. We conducted a cover-to-cover review of top-selling magazines for men, women, teens, parents, travelers, and outdoor recreation users. We determined if there were any advertisements for the following sun care products: sun tanning lotions containing sun protection factor (SPF), sunless tanners without SPF, sunscreen with SPF, moisturizers with SPF, or cosmetics with SPF (which include sunless tanners containing SPF). Results. Sun care products, including sunscreens, were advertised primarily in women's magazines (77%). Nearly two thirds of all sun care products advertised were either for cosmetics (38%) or moisturizers (26%) containing SPF, followed by ads for sunscreen sold as a stand-alone product (19%). None of the ads contained all of the recommendations for safe use of sunscreen: a minimum SPF of 15, both UVA and UVB protection, reapplication instructions, and an adequate application coverage of 2 milligrams per square centimeter. Discussion. Magazine advertising to men, travelers, outdoor recreation users, and parents/ families (totaling a circulation of 41 million readers) during this six-year period were far fewer than those for women, despite high rates of excessive sun exposure in these groups.
影响因子：
8
作者：
Geller, AC;Colditz, G;Frazier, AL
通讯作者：
Frazier, AL