What do blockchain technologies imply for digital creative industries?

What do blockchain technologies imply for digital creative industries?
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区块链技术对数字创意产业意味着什么?

DOI:
10.1111/caim.12456
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发表时间:
2021
影响因子:
3.5
通讯作者:
Patrickson B
Patrickson B
中科院分区:
管理学4区
文献类型:
--
作者:
Patrickson B

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作为支持比特币等加密货币的技术,区块链与不稳定且(迄今为止)基本上不受监管的金融贸易相关,但它们也不仅仅是金钱。这种帮助自动化、激励和验证全球贸易的能力具有许多潜在的应用。区块链技术有望实现高效的交易、更大的贸易责任以及对创意企业的增加/直接支付。因此,尽管技术挑战挥之不去,但这些新兴技术已经被广泛应用于各种创意创新流程中。基于对其在苏格兰数字创意产业中的潜在应用的研究,本研究探讨了这些新兴技术可能扰乱数字创意产业的方式,例如苏格兰及其他地区的数字媒体制作、数字艺术、网络/界面/体验设计、应用程序开发、扩展现实和游戏。特别令人感兴趣的是这些新兴技术可能改变价值交换和知识产权管理的方式。早期结果表明,区块链技术将极大地扰乱创意数字作品的销售和发行。然而,虽然这些新兴技术可以鼓励开放式创新,但它们似乎也经常被用来简化旨在控制和潜在利用创造力的现有系统。讨论了数字颠覆理论的影响,强调了对也能解释二阶颠覆的框架的需求。
As the technology that powers cryptocurrencies like bitcoin, blockchains are associated with volatile and (as yet) largely unregulated financial trade, but they are also about more than money. This capacity to help automate, incentivize and authenticate global trade has numerous potential applications. Blockchain technologies promise efficient transactions, greater accountability of trade and increased/direct payment for creative enterprise. As such, despite their lingering technical challenges, these nascent technologies are already being employed within a wide variety of creative innovation processes. Based upon research into their potential applications within Scotland's digital creative industries, this study explores the ways in which these emerging technologies might disrupt digital creative industries, such as digital media production, digital art, web/interface/experience design, application development, extended reality and gaming, both in Scotland and beyond. Of particular interest are the ways that these emerging technologies might transform value exchange and intellectual property management. Early results indicate that blockchain technologies are poised to substantially disrupt the sale and distribution of creative digital works. Yet, whilst these emerging technologies can encourage open innovation, it also seems likely that they will just as often be used to streamline existing systems designed to control and potentially exploit creativity. The implications for digital disruption theories are discussed, highlighting the need for frameworks that can also account for second‐order disruptions.
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