Who should be in power to encourage product program innovativeness, R&D or marketing?
Who should be in power to encourage product program innovativeness, R&D or marketing?
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谁应该有权鼓励产品计划创新，R
DOI：
10.1007/s11747-013-0354-5
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发表时间：
2014
影响因子：
18.2
通讯作者：
Reiferscheid
中科院分区：
文献类型：
--
作者：
Reiferscheid
研究与开发（R&D）部门在产品创新方面被认为比市场营销更重要的程度，对创新决策的影响更大，这一点似乎模糊不清。本研究考察研发的权力水平，相对于营销的权力水平，如何影响产品计划的新颖性和意义，从而影响市场和财务绩效。基于增强动机，本研究揭示了两个潜在的机制来解释研发和营销对研发力量的依赖。来自229家公司的高管和下属的多信息提供者样本表明，研发的相对权力对产品计划的新颖性和意义有明显的影响。具体而言，研发力与产品程序新颖性呈线性正相关关系，但与产品程序新颖性呈非线性关系。为了扩大市场和财务绩效，企业应该寻求通过适度的相对研发能力来产生有意义的产品创新，特别是当它们的环境具有高竞争强度的特点时。
The degree to which the research and development (R&D) department is regarded as more important for product innovativeness than is marketing, with greater potential to influence innovation decisions, appears ambiguous. This study examines how R&D’s level of power, relative to marketing’s, affects product program newness and meaningfulness, and thus market and financial performance. Relying on the motive of enhancement, this study reveals two underlying mechanisms to explain considerations of R&D and marketing depending on R&D’s power. A multi-informant sample of top executives and subordinates from 229 firms indicates distinct effects of R&D’s relative power on product program newness and meaningfulness. Specifically, R&D power exhibits a positive linear relationship with product program newness but a nonlinear effect with meaningfulness. To expand market and financial performance, firms should seek to generate meaningful product innovations through a moderate level of relative R&D power, particularly when their environments are characterized by high competitive intensity.
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DOI：
--
发表时间：
1992
期刊：
影响因子：
--
作者：
X. Song;M. Parry
通讯作者：
M. Parry
对权力的追求导致腐败
DOI：
--
发表时间：
2011
期刊：
影响因子：
--
作者：
D. Malhotra;F. Gino
通讯作者：
F. Gino
影响因子：
10.5
作者：
Calantone, Roger J.;Chan, Kwong;Cui, Anna S.
通讯作者：
Cui, Anna S.
组织中的权力和相互依赖：理解组织中的权力
DOI：
--
发表时间：
2009
期刊：
影响因子：
--
作者：
J. Pfeffer
通讯作者：
J. Pfeffer