Should Governments Invest More in Nudging?

Should Governments Invest More in Nudging?
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DOI:
10.1177/0956797617702501
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发表时间:
2017-08
影响因子:
8.2
通讯作者:
Galing S
Galing S
中科院分区:
心理学1区
文献类型:
--
作者:
Benartzi S;Beshears J;Milkman KL;Sunstein CR;Thaler RH;Shankar M;Tucker-Ray W;Congdon WJ;Galing S

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政府越来越多地采用行为科学技术来改变个人行为,以追求政策目标。政府现在采取的“推动”干预措施改变了人们的决定,而没有强制或对经济激励的重大改变。我们计算了助推干预和传统政策工具(如税收优惠和其他金融激励)的影响成本比,我们发现助推干预通常比传统干预更有利。我们的结论是,轻推是一种有价值的方法,应更经常地与传统的政策,但需要更多的计算来确定轻推的相对有效性。
Governments are increasingly adopting behavioral science techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant changes to economic incentives. We calculated ratios of impact to cost for nudge interventions and for traditional policy tools, such as tax incentives and other financial inducements, and we found that nudge interventions often compare favorably with traditional interventions. We conclude that nudging is a valuable approach that should be used more often in conjunction with traditional policies, but more calculations are needed to determine the relative effectiveness of nudging.
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