Purchasing intentions of Chinese citizens on new energy vehicles: How should one respond to current preferential policy?
Purchasing intentions of Chinese citizens on new energy vehicles: How should one respond to current preferential policy?
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中国公民新能源汽车购买意愿：如何应对当前的优惠政策？
DOI：
10.1016/j.jclepro.2017.05.154
复制
发表时间：
2017-09
影响因子：
11.1
通讯作者：
Zhang Bin
中科院分区：
文献类型：
--
作者：
Wang Zhaohua;Zhao Chenyao;Yin Jianhua;Zhang Bin
近年来，中国的环境污染和能源安全问题日益突出。因此，新能源汽车（NEV）得到了政府政策优惠的大力支持。但在现阶段，这些优惠政策面临更新和调整，以满足当前新能源汽车产业发展和消费者的购买需求。这意味着，了解中国新能源汽车购买行为，当前的政策是什么，以及如何应对其调整，对中国新能源汽车产业具有理论和现实意义。为此，本研究开发了一个可靠的量表，以调查中国7个地理区域和22个省的情况。将计划行为模型的扩展理论应用于真实的情况，运用结构方程模型分析了居民新能源汽车购买意愿的影响因素。研究结果显示，财务利益、基础设施准备程度、环境考量与政策优惠对购买意愿有正向影响。然而，新能源汽车的续航里程却没有。基于本文的研究结果，我们讨论了现行补贴和优惠政策是否反映了消费者潜在的购买需求，以及如何使补贴更有针对性，从而提出了在政策和消费者需求影响下的制造业战略建议。
In recent years, China's environmental pollution and energy security issues have become increasingly more prominent. As a result, new energy vehicles (NEVs) have been strongly supported by government's policy privilege. But at this stage, these preferential policies are facing updates and adjustments to meet the current development of NEV industry and consumer demand of purchase. This means that an understanding of the NEV purchasing behavior in China, what the current policy is, and how to respond to its adjustment are of theoretical and practical significance for China's NEV industry. To this end, a reliable scale is developed in this study to investigate the situation in seven Chinese geographical regions and 22 provinces. Based on application of an extended theory of planned behavior model to the real situation, a structural equation model is used to analyze the factors affecting the NEV purchasing intentions of residents. The results show that financial benefits, infrastructure readiness, environmental concerns, and policy privileges have a positive impact on purchasing intention. However, the NEV's cruising range does not. Based on the paper's findings, we have discussed whether current subsidies and preferential policies reflect consumers' potential purchase demand, how to make subsidies more tangibly targeted, and thereby present some proposals for manufacturing strategy under the influence of policy and demand of consumers.
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