The influence of background music and narrative setting on anthropomorphic judgements of killer whale (Orcinus orca) emotional states and subsequent donation behavior.
The influence of background music and narrative setting on anthropomorphic judgements of killer whale (Orcinus orca) emotional states and subsequent donation behavior.
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DOI：
10.1371/journal.pone.0282075
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发表时间：
2023
期刊：
影响因子：
3.7
通讯作者：
中科院分区：
文献类型：
--
作者：
动物纪录片，如黑鱼，被认为是对现实的非虚构描述，但仍然使用修辞手段来吸引观众并塑造他们的情感体验，以达到最大效果。这类设备还可以影响人们的态度和行为。在动物纪录片中，观众对动物的拟人化印象是关键。利用美国的总体种群样本，三个在线实验评估了背景音乐和叙事环境对观众如何从情感上评估虎鲸(Orcinus Orca)的情绪状态并随后捐赠给与虎鲸有关的事业的影响。快乐的音乐会让人产生快乐的鲸鱼的感觉，悲伤的音乐会让人产生悲伤的鲸鱼的感觉。中介分析表明，这些看法通过对虎鲸福利和福祉的信念，间接影响了捐赠行为。分析还表明，对虎鲸的最高捐款来自描述野生虎鲸的视频，背景音乐令人悲伤。这些发现突显了动物和自然纪录片对观众的潜在力量，当与人类拟人化倾向结合在一起时，可以对保护态度和行为产生重大影响。
Animal documentary films such as Blackfish, considered nonfiction accounts of reality, nonetheless use rhetorical devices to engage viewers and shape their emotional experience for maximum effect. Such devices can also influence attitudes and alter behavior. In animal documentaries, anthropomorphic impressions of the animals by audiences are key. Using general population samples in the US, three online experiments assessed the influence of background music and narrative setting on how viewers emotionally appraised the emotional state of a killer whale (Orcinus orca) and subsequently donated to causes affiliated with killer whales. While happy music led to perceptions of a happy whale, sad music led to perceptions of a sad whale. mediation analyses showed that these perceptions indirectly influence donation behavior, via beliefs about the killer whale’s welfare and wellbeing. Analyses also indicated that the highest donation amounts towards killer whales were elicited from footage depicting a killer whale in the wild, with sad background music. These findings highlight the potential power that animal and nature documentaries have over viewers, which, when combined with human tendencies toward anthropomorphism, can have significant influence on conservation attitudes and behavior.
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