Examining continuance use on social network and micro-blogging sites: Different roles of self-image and peer influence

Examining continuance use on social network and micro-blogging sites: Different roles of self-image and peer influence
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检查社交网络和微博网站的持续使用:自我形象和同伴影响的不同作用

DOI:
10.1016/j.ijinfomgt.2019.01.010
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发表时间:
2019-08
影响因子:
21
通讯作者:
Fan Weiguo
Fan Weiguo
中科院分区:
管理学1区
文献类型:
--
作者:
Zhou Mi;Cai Xiaofang;Liu Qian;Fan Weiguo

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社交网站(SNS)和微博客网站是受欢迎但又与众不同的社交媒体。以前的研究只关注一种类型的社交媒体,因此忽视了社交网络和微博网站的独特功能如何影响潜在的激励机制。为了弥补这一研究空白,我们借鉴了自我调节框架,提出了一个研究模型来解释不同的评价因素(即自我形象和同伴影响)如何通过情绪反应(即归属感和满足感)影响持续使用。此外,我们认为,这些评价和情感因素的影响在不同类型的社交媒体上是不同的。我们通过从社交网站和微博网站收集的调查数据来检验我们的研究模型。研究结果印证了我们的假设:第一,自我形象是提高社交网站用户归属感和满意度的更显著的因素,而同伴影响对微博网站用户的归属感和满意度有更大的影响。第二,归属感解释了与满意度相比,社交网络中持续意图的差异更大。针对不同激励机制的研究结果,本文讨论了一些理论和实践意义。
Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms.
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