Positivity helps the medicine go down: Leveraging framing and affective contexts to enhance the likelihood to take medications.
Positivity helps the medicine go down: Leveraging framing and affective contexts to enhance the likelihood to take medications.
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DOI：
10.1037/emo0000798
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发表时间：
2021-08
期刊：
影响因子：
--
通讯作者：
Mikels JA
中科院分区：
文献类型：
--
作者：
Minton AR;Young NA;Nievera MA;Mikels JA
情感可以通过多种方式影响判断和决策。一种方式是通过（a）整体影响，或与手头的选择有关的影响，另一种方式是通过（B）偶然影响，或与手头的选择无关的影响。研究表明，整体情感影响风险相关的决策，特别是在风险选择框架的背景下。然而，情感在其他形式的框架中的作用（例如，属性框架）很少受到关注。我们研究了整体影响（研究1）沿着偶然影响（研究2）如何改变对风险的看法和服用假设药物的可能性。参与者阅读有关药物的小册子，这些药物具有独特的副作用，被认为是一种增益（例如，86%服用这种药物的人没有出现恶心）或损失（例如，服用这种药物的人中有14%确实出现恶心）。研究2扩展了研究1，通过积极的，中性的，和消极的情感背景下操纵偶然影响，以检查其对随后的评价框架信息的影响。研究1和2测量了对药物的积极和消极情绪，风险认知和服用药物的可能性。在这两项研究中，增益框架属性导致更积极的整体影响，随后增加服用药物的可能性，而损失框架属性导致更多的负面情绪和增加药物的感知风险。研究2发现，积极的情感环境通过增加对药物的积极感受间接导致服药的可能性增加。总之，通过增益框架和积极的背景来利用积极性可以提高对药物计划的依从性。
Affect can influence judgements and decision making in multiple ways. One way is through (a) integral affect, or affect related to the choice at hand, and another way is through (b) incidental affect, or affect unrelated to the choice at hand. Research suggests integral affect influences risk-related decision making, especially in the context of risky choice framing. However, the role of affect in other forms of framing (e.g., attribute framing) has received little attention. We examined how integral affect (Study 1) along with incidental affect (Study 2) can alter perceptions of risk and likelihood to take hypothetical medications. Participants read pamphlets about medications with unique side effects presented as a gain (e.g., 86% of people who took this medication did not experience nausea) or loss (e.g., 14% of people who took this medication did experience nausea). Study 2 extended Study 1 by manipulating incidental affect through positive, neutral, and negative affective contexts to examine its impact on subsequent evaluations of framed information. Study 1 and 2 measured positive and negative feelings about medications, risk perceptions, and likelihood of taking medications. Across both studies, gain-framed attributes led to more positive integral affect, subsequently increasing likelihood to take medications, whereas loss-framed attributes led to more negative feelings and increased perceived riskiness of medications. Study 2 found that positive affective contexts indirectly led to an increased likelihood to take medication by increasing positive feelings about the medications. Taken together, leveraging positivity through gain frames and positive contexts could improve adherence to medication plans.
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DOI：
10.1016/0749-5978(91)90020-t
发表时间：
1991-12-01
影响因子：
4.6
作者：
AJZEN, I
通讯作者：
AJZEN, I
影响因子：
8
作者：
Hirshleifer, D;Shumway, T
通讯作者：
Shumway, T
影响因子：
11.3
作者：
Malhotra, NK
通讯作者：
Malhotra, NK
影响因子：
4.7
作者：
Han, Seunghee;Lerner, Jennifer S.;Zeckhauser, Richard
通讯作者：
Zeckhauser, Richard
DOI：
10.1126/science.1128356
发表时间：
2006-08-04
期刊：
Science (New York, N.Y.)
影响因子：
--
作者：
De Martino B;Kumaran D;Seymour B;Dolan RJ
通讯作者：
Dolan RJ