Maximising the impact of global and national physical activity guidelines: the critical role of communication strategies.
Maximising the impact of global and national physical activity guidelines: the critical role of communication strategies.
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DOI：
10.1136/bjsports-2020-102324
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发表时间：
2020-12
影响因子：
18.4
通讯作者：
Kelly P
中科院分区：
文献类型：
--
作者：
Milton K;Bauman AE;Faulkner G;Hastings G;Bellew W;Williamson C;Kelly P
身体活动指南是以证据为基础的关于身体活动水平的建议陈述。单独来看，指南不太可能提高人口的身体活动水平；适当和有效的沟通是最大限度地发挥其影响的基础。本文的目的是为体育活动指南的传播提供一个规划框架，包括对主要受众、目标和方法的概述。所有作者都考虑并同意以协商一致方式解决的三个广泛问题。我们通过文献的范围和我们对研究领域的知识来确定关键的证据来源。无论指南是全球性的还是全国性的，身体活动指南的传播都应通过以下方式进行：(1)考虑传播将发生的背景的情景分析；(2)利益相关者分析，以确定传播的主要目标受众及其价值观、需求和偏好。受众包括卫生部门内外的决策者、其他主要利益攸关方、一般公众、特定人群、在促进身体活动方面发挥作用的卫生专业人员和非卫生专业人员。沟通的目的和方法会因目标受众的不同而有所不同。为提高对身体活动指南的认识和知识而进行的沟通必须得到政策、环境和身体活动机会的支持。除了身体活动指南的内在价值外，从一开始就投入大量精力来认真规划、资助和实施他们的交流也是至关重要的。
Physical activity guidelines are evidence-based statements on recommended physical activity levels for good health. Guidelines, in isolation, are unlikely to increase population levels of physical activity; appropriate and effective communication is fundamental to maximising their impact. The aim of this paper is to provide a planning framework for physical activity guideline communication, including an overview of key audiences, aims and approaches. All authors considered and agreed on the three broad issues to address by consensus. We identified key sources of evidence through scoping of the literature and our knowledge of the research area. Whether guidelines are global or national, communication of the physical activity guidelines should be informed by: (1) a situational analysis that considers the context in which the communication will take place and (2) a stakeholder analysis to determine the key target audiences for the communication and their values, needs and preferences. Audiences include policy-makers within and outside the health sector, other key stakeholders, the general public, specific population subgroups, health professionals and non-health professionals with a role in physical activity promotion. The aims and approach to communication will differ depending on the target audience. Communication to raise awareness and knowledge of the physical activity guidelines must be supported by policies, environments and opportunities for physical activity. Besides the intrinsic value of the physical activity guidelines, it is essential that substantial effort is put in to diligently planning, funding and implementing their communication from the outset.
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影响因子：
4.6
作者：
Dacey ML;Kennedy MA;Polak R;Phillips EM
通讯作者：
Phillips EM
影响因子：
3.6
作者：
Brannan, Michael;Bernardotto, Matteo;Varney, Justin
通讯作者：
Varney, Justin
DOI：
10.1186/1479-5868-7-36
发表时间：
2010-05-11
期刊：
The international journal of behavioral nutrition and physical activity
影响因子：
--
作者：
Latimer AE;Brawley LR;Bassett RL
通讯作者：
Bassett RL
影响因子：
3.4
作者：
Dale, Leila Pfaeffli;LeBlanc, Allana G.;Faulkner, Guy
通讯作者：
Faulkner, Guy
DOI：
10.1177/10253823060130020106
发表时间：
2006-01-01
期刊：
Promotion & education
影响因子：
--
作者：
Shilton, Trevor
通讯作者：
Shilton, Trevor