Premium Cigar Festivals: A Potential Target for Marketing Restrictions.
Premium Cigar Festivals: A Potential Target for Marketing Restrictions.
复制标题
DOI：
10.1093/ntr/ntac286
复制
发表时间：
2023-07-28
影响因子：
4.7
通讯作者：
Stanton, Cassandra A.
中科院分区：
文献类型：
--
作者：
Ozga, Jenny E.;Smiley, Sabrina L.;Hart, Joy L.;Popova, Lucy;Stanton, Cassandra A.
尽管没有达成共识的定义，但优质雪茄具有以下典型特征：(1) 手工制作，(2) 填充物含量> 50% 天然长叶烟草，(3) 用整叶烟叶包裹，(4) 每根雪茄棒重量> 2.72 克，(5) 没有过滤嘴或吸嘴，以及 (6) 除烟草以外没有其他特征风味。 1 虽然美国成年人总体使用率较低（2013 年至 2018 年为 0.6-0.8%1），但优质雪茄是美国成人雪茄吸烟者中第二大最常用的雪茄类型。 2 重要的是，优质雪茄烟雾中含有许多有毒和潜在有毒成分，根据使用模式，这些成分与不良健康后果（例如心血管疾病、肺癌）相关。 1 尽管 2009 年《家庭吸烟预防和烟草控制法案》(TCA) 赋予美国食品和药物管理局 (FDA) 对卷烟、无烟烟草和手卷烟的监管权，但直到 2016 年 FDA 才最终确定了一项规则，将该监管权扩展到其他尼古丁和商业烟草产品，包括优质雪茄。 3商业烟草营销与各种烟草产品的推出密切相关。 5, 6 了解优质雪茄营销策略对于潜在营销限制的发展具有重要意义。与其他烟草产品相比，优质雪茄的研究还不够，而且缺乏围绕优质雪茄营销策略的研究。 1 尽管 TCA 禁止“烟草品牌赞助体育和娱乐活动或其他社会或文化活动”，4 一种优质雪茄营销策略是“雪茄节”，它不以另一项主要活动（例如音乐会）为特色，同时出售优质雪茄，7 而是展示的优质雪茄的多样性和独特性才是主要吸引力。雪茄节至少自 2002 年（宾夕法尼亚州波科诺山脉雪茄节开始的那一年）开始在美国举办。 8 此类活动通常在雪茄生活方式杂志（例如《Cigar Aficionado》）上刊登广告，由雪茄品牌和杂志赞助/主办，并且
Although there is no consensus definition, the following characteristics are typical of premium cigars:(1) being handmade,(2) having filler that is> 50% natural long-leaf tobacco,(3) being wrapped in whole leaf tobacco,(4) weighing> 2.72 g per cigar stick,(5) having no filters or tips, and (6) having no characterizing flavor other than tobacco. 1 While overall prevalence of use is low among the general population of the US adults (0.6–0.8% from 2013 to 2018 1), premium cigars are the second most commonly used cigar type among the US adult cigar smokers. 2 Importantly, premium cigar smoke contains many toxic and potentially toxic constituents that are associated with adverse health outcomes (eg, cardiovascular disease, lung cancer) depending upon patterns of use. 1 Although the Family Smoking Prevention and Tobacco Control Act of 2009 (TCA) gave the US Food and Drug Administration (FDA) regulatory authority over cigarettes, smokeless, and roll-your-own tobacco, it was not until 2016 that FDA finalized a rule extending that authority to cover other nicotine and commercial tobacco products, including premium cigars. 3Commercial tobacco marketing is significantly associated with initiation of various tobacco products. 5, 6 Understanding premium cigar marketing tactics has important implications for the development of potential marketing restrictions. Compared to other tobacco products, premium cigars have been understudied, and there is a dearth of research surrounding premium cigar marketing strategies. 1 Despite the TCA prohibiting “tobacco-brand sponsorships of sports and entertainment events or other social or cultural events”, 4 one premium cigar marketing tactic is “cigar festivals”, which do not feature another main event (eg, music concert) with premium cigars sold on the side, 7 but rather the variety and exclusivity of the premium cigars showcased is the main attraction. Cigar festivals have been occurring in the US at least since 2002 (the year that CIGARfest in Pennsylvania’s Pocono mountains started). 8 Such events generally are advertised in cigar lifestyle magazines (eg, Cigar Aficionado), are sponsored/hosted by cigar brands and magazines, and
影响因子：
5.2
作者：
Wenger, LD;Malone, RE;Bero, LA
通讯作者：
Bero, LA
影响因子：
4.7
作者：
Cruz, Tess Boley;McConnell, Rob;Liu, Fei
通讯作者：
Liu, Fei
影响因子：
4.4
作者：
Mantey, Dale S.;Clendennen, Stephanie L.;Perry, Cheryl L.
通讯作者：
Perry, Cheryl L.