Struggling towards virtuous coevolution: institutional and strategic works of Alibaba in building the Taobao e-commerce ecosystem

Struggling towards virtuous coevolution: institutional and strategic works of Alibaba in building the Taobao e-commerce ecosystem
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奋力良性协同进化:阿里巴巴构建淘宝电商生态系统的制度与战略工作

DOI:
10.1057/s41291-018-0037-7
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发表时间:
2018-05
影响因子:
3.9
通讯作者:
Yan Wang
Yan Wang
中科院分区:
管理学4区
文献类型:
--
作者:
Qiang Zhang;Yan Wang

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商业生态系统文献积累了丰富的理论和实证见解,这些见解假定焦点公司在促进良性共同进化方面发挥着关键作用,这种良性共同进化可以同步多层次领域的基本逻辑,以确保其竞争优势。然而,人们对基石战略背后的机制却很少关注。本文以阿里巴巴淘宝生态系统建设为例,借鉴组织制度主义理论,建立了一个理论模型,关注影响制度化的战略的基本模式和配置,以及如何利用已构建的制度基础来获得竞争优势。
The business ecosystem literature has accumulated a rich array of theoretical and empirical insights, which presume a keystone role of the focal company in facilitating virtuous coevolution that synchronises fundamental logics across multi-level fields to secure its competitive advantage. However, scant attention has been paid to the mechanisms underlying keystone strategies. This paper examines the case of Alibaba in building its Taobao ecosystem, drawing on organisational institutionalism theories, to develop a theoretical model that directs attention towards fundamental patterns and configurations of institutionalisation-influencing strategies and utilisation of the constructed institutional foundation to achieve a competitive advantage.
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