US direct-to-consumer medical service advertisements fail to provide adequate information on quality and cost of care
US direct-to-consumer medical service advertisements fail to provide adequate information on quality and cost of care
复制标题
美国直接面向消费者的医疗服务广告未能提供有关护理质量和成本的充分信息
DOI：
10.1136/medethics-2020-106458
复制
发表时间：
2020
影响因子：
4.1
通讯作者：
Coppes, Max J
中科院分区：
文献类型：
--
作者：
Park, Sung-Yeon;Yun, Gi Woong;Friedman, Sarah;Hill, Kylie;Ryu, So Young;Schwenk, Thomas L;Coppes, Max J
背景在20世纪70年代，联邦贸易委员会宣布，允许医疗提供者直接向消费者做广告将“向公众提供有关其服务的价格、质量或其他方面的真实信息”。然而，我们对广告内容的理解是非常有限的。ObjectiveAssessment是否直接面向消费者的医疗服务广告提供了有关的信息，质量和成本的照顾，内容analysiswered.MethodTV和在线广告直接针对消费者收集在两个主要城市中心在内华达州，美国，识别313个电视广告和200个非重复的在线advertises.ResultsBoth电视和在线广告可靠地传达有关所提供的服务和如何预约的信息。与此同时，只有不到一半的广告提供保险信息和营业时间，只有不到四分之一的广告提供关于护理质量和价格的信息。在更少的广告中证实了质量的要求。质量和成本信息的稀缺是更严重的电视advertising.ConclusionThere是很少的证据表明，医疗服务广告，在其目前的形式，将有助于降低价格或提高医疗质量，提供有价值的信息给消费者。
BackgroundIn the 1970s, the Federal Trade Commission declared that allowing medical providers to advertise directly to consumers would be “providing the public with truthful information about the price, quality or other aspects of their service.” However, our understanding of the advertising content is highly limited.ObjectiveTo assess whether direct-to-consumer medical service advertisements provide relevant information on access, quality and cost of care, a content analysis was conducted.MethodTelevision and online advertisements for medical services directly targeting consumers were collected in two major urban centres in Nevada, USA, identifying 313 television advertisements and 200 non-duplicate online advertisements.ResultsBoth television and online advertisements reliably conveyed information about the services provided and how to make an appointment. At the same time, less than half of the advertisements featured insurance information and hours of operation and less than a quarter of them contained information regarding the quality and price of care. The claims of quality were substantiated in even fewer advertisements. The scarcity of quality and cost information was more severe in television advertisements.ConclusionThere is little evidence that medical service advertising, in its current form, would contribute to lower prices or improved quality of care by providing valuable information to consumers.
登录
查看更多内容
影响因子：
4.1
作者：
S. Zwier
通讯作者：
S. Zwier
高等教育网站：多样性的“虚拟面孔”
DOI：
--
发表时间：
2009
期刊：
影响因子：
--
作者：
Jeffery L. Wilson;K. Meyer
通讯作者：
K. Meyer
广告中的真相。
影响因子：
6.7
作者：
J. Younger
通讯作者：
J. Younger
禁止医疗保健服务广告的三个原因
DOI：
10.1080/15265161.2013.879958
发表时间：
2014
期刊：
The American Journal of Bioethics
影响因子：
--
作者：
Candice Delmas
通讯作者：
Candice Delmas
影响因子：
7.4
作者：
Muhlestein DB;Wilks CE;Richter JP
通讯作者：
Richter JP