Youth Exposure to Marijuana Advertising in Oregon's Legal Retail Marijuana Market.
Youth Exposure to Marijuana Advertising in Oregon's Legal Retail Marijuana Market.
复制标题
俄勒冈州合法零售大麻市场上的青少年接触大麻广告。
DOI：
10.5888/pcd17.190206
复制
发表时间：
2020-09-24
影响因子：
5.5
通讯作者：
Maher JE
中科院分区：
文献类型：
--
作者：
Fiala SC;Dilley JA;Everson EM;Firth CL;Maher JE
烟草和酒精市场的研究表明，广告曝光与年轻人对低风险和增加使用的看法有关。限制营销可能是一种监管方法，以防止零售大麻合法化对青少年使用的潜在负面影响。这项研究评估了2015年10月大麻零售销售开始后，俄勒冈州年轻人报告的大麻广告曝光情况。来自2017年对俄勒冈州8年级（N = 14，852）和11年级（N = 11，895）学生进行的基于学校的调查的数据被用来描述大麻广告曝光。使用Pearson χ 2检验和多元logistic回归评估报告暴露的亚组差异。 在俄勒冈州，大约四分之三的8年级（72.2%）和11年级（78.1%）的学生报告说在过去的一个月里看到了大麻广告。年轻人最常报告在店面和网上看到广告，女孩的曝光率明显更高;女同性恋，男同性恋或双性恋青年;目前的大麻使用者;与使用大麻的成年人生活在一起的8年级学生;和学区的年轻人平均接近零售大麻商店。在俄勒冈州的法律的零售市场，报道接触大麻广告在年轻人中很常见。俄勒冈州和其他致力于防止青少年使用大麻的州可能想要检查他们的规则在防止青少年接触大麻方面的效果如何。虽然青少年广告曝光的一些来源可能难以监管和执行（例如，在线），但其他来源可能属于国家当局的权限范围（例如，广告牌，店面），这取决于国家对言论自由保护的具体解释。
Research from tobacco and alcohol markets suggests advertising exposure is associated with perceptions of lower risk and increased use among young people. Limiting marketing may be a regulatory approach to prevent potential negative effects of retail marijuana legalization on youth use. This study assessed marijuana advertising exposure reported by youths in Oregon after the start of retail marijuana sales in October 2015. Data from a 2017 school-based survey of Oregon 8th (N = 14,852) and 11th (N = 11,895) graders were used to characterize marijuana advertising exposure. Subgroup differences in reported exposure were assessed by using Pearson χ2 tests and multiple logistic regression. About three-quarters of 8th (72.2%) and 11th graders (78.1%) in Oregon reported seeing marijuana advertising in the past month. Youths most frequently reported seeing advertising on storefronts and online, and odds of exposure were significantly higher for girls; lesbian, gay, or bisexual youths; current marijuana users; 8th graders living with an adult who uses marijuana; and youths in school districts with a closer average proximity to retail marijuana stores. Reporting exposure to marijuana advertising is common among youths in Oregon’s legal retail market. Oregon and other states working to prevent youth marijuana use may want to examine how well their rules are working to prevent youth exposure. Although some sources of youth advertising exposure may be difficult to regulate and enforce (eg, online), others may be within the purview of state authority (eg, billboards, storefronts) depending on state-specific interpretation of free speech protections.
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影响因子：
4.2
作者：
Krauss MJ;Sowles SJ;Sehi A;Spitznagel EL;Berg CJ;Bierut LJ;Cavazos-Rehg PA
通讯作者：
Cavazos-Rehg PA
影响因子：
3.7
作者：
Cohn, Amy M.;Johnson, Amanda L.;Villanti, Andrea C.
通讯作者：
Villanti, Andrea C.
影响因子：
4.2
作者：
Schauer, Gillian L.;Peters, Erica N.
通讯作者：
Peters, Erica N.
DOI：
10.15585/mmwr.mm6710a3
发表时间：
2018-03-16
期刊：
MMWR. Morbidity and mortality weekly report
影响因子：
--
作者：
Marynak K;Gentzke A;Wang TW;Neff L;King BA
通讯作者：
King BA
影响因子：
7.6
作者：
Whitehill, Jennifer M.;Trangenstein, Pamela J.;Moreno, Megan A.
通讯作者：
Moreno, Megan A.