Evaluating events data for cultural analytics: a case study on the economic and social effects of Covid-19 on the Edinburgh Festivals

Evaluating events data for cultural analytics: a case study on the economic and social effects of Covid-19 on the Edinburgh Festivals
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评估文化分析的事件数据:Covid-19 对爱丁堡节日的经济和社会影响的案例研究

DOI:
10.1080/17510694.2024.2311883
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发表时间:
2024
影响因子:
1.1
通讯作者:
Black S
Black S
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--
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--
作者:
Black S

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新型冠状病毒疫情对创意及文化产业的影响可能难以量化。关于事件的元数据(戏剧制作,音乐和喜剧演出,体育器材,外出天数等)是文化分析的未开发资源,可用作财务和社会影响的代理指标。本文使用英国行业提供商Data Thistle的大型文化活动数据样本,提出以下问题:如何使用大规模的活动数据来量化新冠肺炎疫情对特定地区文化活动行业的财务和社会影响?我们分析了2018年、2019年、2020年和2021年8月爱丁堡活动供应的变化,显示2019年至2020年期间票务收入估计下降97.3%。此外,疫情限制对不同类别活动的影响显示,不同受众群体受到的影响存在差异,其中“视觉艺术”和“Days Out”表现出最大的弹性,而“剧院”,“喜剧”和“LGBT”活动则减少最多。我们的研究结果表明,事件数据是关于文化和创意经济的丰富但异质的信息来源,尚未被研究人员常规使用。
The effects of the Covid-19 pandemic on the Creative and Cultural Industries can be difficult to quantify. Metadata about events (theatre productions, music and comedy gigs, sporting fixtures, days out, and more) are an untapped resource for cultural analytics that can be used as a proxy metric for financial and social impact. This article uses a sample of large-scale cultural events data from UK industry providers Data Thistle to ask: how can events data at scale be used to quantify the financial and social effects of the Covid-19 pandemic on the cultural events sector in a particular region? We analysed the changes in event provision in Edinburgh in August 2018, 2019, 2020 and 2021, revealing an estimated 97.3% fall in ticketing revenue between 2019 and 2020. Additionally, the effects that pandemic restrictions had on different categories of event reveal a disparity in how different audience sectors were affected, with ‘Visual Art’ and ‘Days Out’ showing most resilience and ‘Theatre’, ‘Comedy’ and ‘LGBT’ events being most reduced. Our findings indicate that events data are a rich but heterogenous source of information regarding the cultural and creative economy, which is not yet routinely used by researchers.
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