Applying Ajzen's Theory of Planned Behavior to a Study of Online Course Adoption in Public Relations Education.
Applying Ajzen's Theory of Planned Behavior to a Study of Online Course Adoption in Public Relations Education.
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将 Ajzen 的计划行为理论应用于公共关系教育在线课程采用的研究。
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发表时间：
2012
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影响因子：
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通讯作者：
A. Knabe
中科院分区：
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作者：
A. Knabe
将阿杰岑的计划行为理论应用于公共关系教育中的在线课程采纳研究本研究运用伊切克·阿岑的计划行为理论研究了公关教师的网络教学意图。所有的主要预测变量(主观规范、对行为的态度和感知的行为控制)在不同程度上对在线公共关系教学意图的预测具有统计学意义。在这三个因素中，主观规范被发现是对意图的最强预测者。总的来说，主观规范、对行为的态度和感知的行为控制可以解释在线教授公共关系课程意图差异的49%。然而，随后的测试显示，当计划行为理论应用于教师在线教授公共关系的意图时，模型的适用性很差。人口统计变量年龄、性别和过去教授公共关系的经验以及打算在网上教授公共关系课程之间没有显著关系。其他分析揭示了交叉效应，即对该法案的态度与主观规范之间的关系。
APPLYING AJZEN'S THEORY OF PLANNED BEHAVIOR TO A STUDY OF ONLINE COURSE ADOPTION IN PUBLIC RELATIONS EDUCATION Ann Peru Knabe, B.A, M.A., APR Marquette University, 2012 This study used Icek Ajzen’s Theory of Planned Behavior to research public relations faculty intentions of teaching online. All of the main predictor variables (Subjective Norms, Attitude toward the Act and Perceived Behavioral Control) were statistically significant at varying degrees in predicting intent to teach public relations online. Of the three, Subjective Norms was found to be the strongest predictor of Intention. Collectively, Subjective Norms, Attitude toward the Act and Perceived Behavioral Control explained 49% of the variance in intent to teach a public relations course online. Subsequent tests, however, revealed a poor model fit when the Theory of Planned Behavior is applied to faculty intentions of teaching public relations online. There were no significant relationships between the demographic variables age, gender and past experience teaching public relations and intentions to teach a public relations course online. Additional analysis revealed a crossover effect, a relationship between Attitude toward the Act and Subjective Norms.
影响因子：
7.6
作者：
Gibbons, FX;Gerrard, M;Russell, DW
通讯作者：
Russell, DW
影响因子：
3.7
作者：
Czaja, Sara J.;Charness, Neil;Sharit, Joseph
通讯作者：
Sharit, Joseph