Country-of-origin and emerging countries: revisiting a complex relationship
Country-of-origin and emerging countries: revisiting a complex relationship
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原籍国和新兴国家：重新审视复杂的关系
DOI：
10.1108/qmr-04-2012-0019
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发表时间：
2015
期刊：
影响因子：
--
通讯作者：
Labidi Mouna Meriem
中科院分区：
文献类型：
--
作者：
Mourad Touzani;Smaoui Fatma;Labidi Mouna Meriem
目的 - 当前研究的目的是试图为理解某些可能解释新兴国家国际产品的偏好，更具体地说是那些特征在中东和北非的前殖民国家的偏好。设计/方法/方法 - 所选方法是探索性的，并且是定性的。与突尼斯消费者与本地和外国产品的关系进行了深入的访谈。现场，对西方的挫败感和对西方时尚制度的敏感性。住在突尼斯的三个主要城市
Purpose – The purpose of the current study is to attempt to contribute to the understanding of some socio-cultural factors likely to explain the preference for international products in emerging countries, and more specifically those characterising former colonised countries in the Middle East and North Africa. Design/methodology/approach – The chosen approach is exploratory and of a qualitative inductive nature. It was based on a series of semi-structured and unstructured in-depth interviews with Tunisian consumers about their relationship to local and foreign products. Findings – A set of complex and inter-related explanatory factors of the country-of-origin phenomenon emerged through the analysis, notably the complex of the decolonised, acculturation in situ, frustration towards the West and sensitivity to the Western fashion system. Research limitations/implications – The main limitation of this research is that the interviews were carried out among people living in the three main cities of Tunisia, w...
影响因子：
7.2
作者：
Grant Mccracken
通讯作者：
Grant Mccracken