Business models among SMTEs: identifying attitudes to environmental costs and their implications for sustainable tourism

Business models among SMTEs: identifying attitudes to environmental costs and their implications for sustainable tourism
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中小企业的商业模式:确定对环境成本的态度及其对可持续旅游业的影响

DOI:
10.1080/09669582.2016.1221414
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发表时间:
2016
影响因子:
9
通讯作者:
Coles T
Coles T
中科院分区:
管理学3区
文献类型:
--
作者:
Coles T

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本文研究了环境资源和成本在中小型旅游企业商业模式中的特征。一些研究指出,旅游公司的经济业绩和环境业绩之间的关系总体上是积极的。然而,尽管商业模式在企业业绩的这些方面之间起到了载体的作用,但在可持续旅游业的论述中,它们被忽视了。这篇论文报道了在全球经济低迷期间,英格兰西南部SMTE企业的讨论小组的调查结果。在创造价值方面,环境成本和成本控制的重要性相对较小;相反,对创收的强调是可以预见的。出现了处理客人环境行为的间接策略,反映了这一普遍的商业逻辑。绿色证书通常被淡化,有时被视为一种温室效应的责任。通过参考社交媒体和在线评论可能如何对未来的价值获取产生负面影响来制定答复。从概念上讲,商业模式是理解环境资源和成本如何计价的重要视角。该文件强调需要确保中小企业环境管理的当代方法反映构成商业模式的当前和快速变化的条件。
This paper examines how environmental resources and costs feature in business models of small- and medium-sized tourism enterprises (SMTEs). Several studies have pointed to the generally positive nature of the relationship between the economic and environmental performance of tourism firms. Yet, although business models act as a vector between these aspects of firm performance, they have been overlooked in sustainable tourism discourse. The paper reports findings from discussion groups of SMTE businesses in South West England during the global economic downturn. Environmental costs and cost control were afforded relatively little importance in terms of value creation; conversely, there was a strong and predictable emphasis on revenue generation. Indirect tactics emerged for dealing with guests’ environmental behaviours which reflected this prevailing commercial logic. Green credentials were routinely de-emphasized, sometimes regarded as liabilities, in a form of greenhushing. Responses were framed by reference to social media and how online reviews may negatively impact on future value capture. Conceptually, the business model emerged as an important lens for understanding how environmental resources and costs were valourized. The paper highlights the need to ensure that contemporary approaches to environmental management in SMTEs reflect the current and fast-changing conditions that frame business models.
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