Tweeting for and against public health policy: response to the Chicago Department of Public Health's electronic cigarette Twitter campaign.
Tweeting for and against public health policy: response to the Chicago Department of Public Health's electronic cigarette Twitter campaign.
复制标题
DOI：
10.2196/jmir.3622
复制
发表时间：
2014-10-16
影响因子：
7.4
通讯作者：
Simmons K
中科院分区：
文献类型：
--
作者：
Harris JK;Moreland-Russell S;Choucair B;Mansour R;Staub M;Simmons K
2014年1月，芝加哥市议会计划就电子烟作为烟草产品的地方监管进行投票。投票前一周，芝加哥公共卫生部（CDPH）通过其推特账户发布了一系列有关电子烟（e-香烟）的消息。这些消息或推文发布后不久，该部门的推特帐户就成为“推特炸弹”的目标，推特用户在一周内发送了 600 多条推文反对拟议的法规。我们研究的目的是检查社交媒体对 CDPH 电子烟活动的反应中的消息和推文模式。我们收集了电子烟运动和当地新电子烟政策投票之间一周内提及 CDPH 的所有推文。我们对推文进行了内容分析，使用描述性统计来检查相关 Twitter 用户的特征，并使用网络可视化和描述性统计来识别对话中突出的 Twitter 用户。在本周提及 CDPH 的 683 条推文中，有 609 条 (89.2%) 是反政策的。超过一半的反政策推文涉及使用电子烟作为可燃香烟的更健康替代品来戒烟（358/609，58.8%）。超过三分之一的反政策推文声称卫生部门在撒谎或散布宣传（224/609，36.8%）。大约 14% (96/683, 14.1%) 的推文使用了与“astroturfing”一致的帐户或包含元素，“astroturfing”是一种旨在促进围绕某个想法达成共识的错误感觉的策略。很少有 Twitter 用户来自芝加哥地区；来自芝加哥的推特用户发推文支持该政策的可能性明显高于预期。我们的研究结果可以帮助公共卫生组织预测、识别和应对协调一致的社交媒体活动。
In January 2014, the Chicago City Council scheduled a vote on local regulation of electronic cigarettes as tobacco products. One week prior to the vote, the Chicago Department of Public Health (CDPH) released a series of messages about electronic cigarettes (e-cigarettes) through its Twitter account. Shortly after the messages, or tweets, were released, the department’s Twitter account became the target of a “Twitter bomb” by Twitter users sending more than 600 tweets in one week against the proposed regulation. The purpose of our study was to examine the messages and tweet patterns in the social media response to the CDPH e-cigarette campaign. We collected all tweets mentioning the CDPH in the week between the e-cigarette campaign and the vote on the new local e-cigarette policy. We conducted a content analysis of the tweets, used descriptive statistics to examine characteristics of involved Twitter users, and used network visualization and descriptive statistics to identify Twitter users prominent in the conversation. Of the 683 tweets mentioning CDPH during the week, 609 (89.2%) were anti-policy. More than half of anti-policy tweets were about use of electronic cigarettes for cessation as a healthier alternative to combustible cigarettes (358/609, 58.8%). Just over one-third of anti-policy tweets asserted that the health department was lying or disseminating propaganda (224/609, 36.8%). Approximately 14% (96/683, 14.1%) of the tweets used an account or included elements consistent with “astroturfing”—a strategy employed to promote a false sense of consensus around an idea. Few Twitter users were from the Chicago area; Twitter users from Chicago were significantly more likely than expected to tweet in support of the policy. Our findings may assist public health organizations to anticipate, recognize, and respond to coordinated social media campaigns.
登录
查看更多内容
影响因子：
3.7
作者：
Caponnetto P;Campagna D;Cibella F;Morjaria JB;Caruso M;Russo C;Polosa R
通讯作者：
Polosa R
影响因子：
3.9
作者：
Bergan, Daniel E.;Cole, Richard T.
通讯作者：
Cole, Richard T.
影响因子：
5.2
作者：
Cheng T
通讯作者：
Cheng T
影响因子：
5.2
作者：
Fallin A;Grana R;Glantz SA
通讯作者：
Glantz SA
影响因子：
12.7
作者：
Choi, Kelvin;Forster, Jean
通讯作者：
Forster, Jean